10 Affordable News Monitoring Tools to Keep You in the Know

Tom
October 9, 2019 ・ 5 min read

News monitoring tools are becoming more and more popular as the volume of online information produced daily grows. It’s hard to keep up. As we all struggle with information overload on a daily basis, it’s harder to filter and access valuable information. News monitoring tools can save your time and help track topics of your interest with surgical precision and timing. They’re great for PR, research, or brand reputation monitoring.

A feature image for a post about news monitoring tools

News monitoring tools track keywords connected to the topics that matter for you and aggregate all online content that mentions your keywords. They find these pieces of content in real time.

When it comes to sources news monitoring tools scan, they usually include:

  • Websites
  • News sites
  • Blogs
  • Discussion forums
  • Review sites
  • Social media platforms

Here’s ten best news monitoring tools:

  • Brand24
  • Brandwatch
  • Hootsuite
  • Sprout Social
  • Cision Communications Cloud
  • Meltwater
  • Sentione
  • TVEyes
  • Critical Mention
  • Mention

1. Brand24

Brand24 is one of the leading news monitoring tools for pr pros out there.

Easy to use, used by companies of all sizes, it’s been battle tested both by large brands like IKEA and small companies alike. The sources Brand24 monitors include:

  • News sites
  • Social media platforms
  • Review sites
  • Blogs
  • Video platforms
  • Podcasts
  • Discussion forums
  • Other publicly available sources

Apart from online and social media monitoring in real time, Brand24 offers a handful of data and analytics about collected mentions:

  • Their social and non-social reach
  • Sentiment analysis
  • Comparisons
  • Influential authors
  • Hashtag analytics
  • Most active sites profiles
  • Context of discussion
  • Popular hashtags

Importantly, Brand24 has a few convenient ways to keep you notified about the topics you monitor:

  • Daily and weekly reports on email
  • Storm Alerts on email – sent when sudden changes in metrics appear
  • Storm Alerts on email are sent when sudden changes in metrics happen
  • Slack notifications – arrive directly to one of your Slack channels
  • Slack notifications arrive directly to one of your Slack channels
  • Push notifications
  • Push notifications from mobile app

Once you set them up, there’s no need to use the tool as all mentions come to you.

Price: Free trial, prices start at $49


2. Brandwatch

Brandwatch is probably the biggest news tracking tool here. It’s a huge social media monitoring tool companies use to analyze the online presence of their brand. They’ve been in the game for a number of years now.

Among many features, Brandwatch offers typical news monitoring:

  • Keyword monitoring
  • Rules
  • Sentiment analysis
  • Categories
  • Context of discussion

Apart from reputation management, Brandwatch is also a good choice if you’re interested in consumer insights. The tool has a unique AI platform that digs deep into insights collected in mentions.

Prices: Starting at $800


3. Hootsuite

Hootsuite is another social media monitoring tool that has been on the market for a long time now.

At a first glance, it looks like a social media scheduling tool, but there’s more to it. Hootsuite is great for news monitoring.

It’s a powerful tool with lots of features ranging from social media scheduling, social media analytics to monitoring, and more. Another cool thing about it is that you can integrate it with many other tools.

Price: Starting at $19


4. Sprout Social

Sprout Social is one of these news tracking tools that is a good fit for small businesses, agencies, and enterprises alike. The tool is mostly a social media management tool, but some features make it great for online news monitoring as well.

Sprout Social’s social listening platform is rich in features that go beyond news monitoring and into in-depth analytics:

  • Audience analysis
  • Customer feedback
  • Consumer research
  • Influencer recognition
  • Sentiment research
  • Campaign analytics
  • Competitor comparison
  • Trend identification

Price: Starting at $99


5. Cision Communications Cloud

Cision Communications Cloud is an all-in-one news monitoring tool that covers both digital and traditional media sources.

Apart from news tracking, Cision Communications Cloud offers other features that might be useful in PR:

  • Relationship Management: The tool offers an influencer database that allows outreach and improves establishing PR relations
  • Audiences & Attribution: Cision Communications Cloud helps you analyze whether or not your PR campaigns reach your target audience
  • Analysis and reporting: The tool has some great reporting features so that users can easily build the story around data and draw insights

Price: Contact sales


6. Meltwater

It’s another news monitoring tool that covers traditional and digital media. Meltwater tracks online news, social media platforms, print media, broadcasts, and podcasts. Apart from media monitoring service, Meltwater offers comprehensive media analysis:

  • Customizable dashboards to share results with other stakeholders
  • AI-powered reporting
  • Translations
  • Social measurement
  • Sentiment scoring
  • Influencer identification
  • Meltwater simplifies real-time data monitoring with revamped tool | PR Week

Price: Not provided


7. SentiOne

It’s a social listening and customer service automation tool that allow news monitoring across social media, portals, forums and blogs.

SentiOne offers also insights into various metrics connected to the online performance of the keywords you monitor: conversation volume, engagement, share of voice, sentiment analysis, influencer identification, and more.

Price: Starting at $229


8. TVEyes

Contrary to other tools, TVEyes is able to do news monitoring only in traditional media. The platform allows users to monitor, report, analyze, and archive news from the biggest international markets.

The tool has been highly appreciated by the United States Department of Defence as their sole provider of their news monitoring.

Price: Contact sales


9. Critical Mention

Critical Mention is another news monitoring tool which covers TV, radio, social media, and the Internet. The tools supports broadcast monitoring, online news monitoring, and social media monitoring, too.

It has been praised for quick and easy access to monitored news. Another interesting feature Critical Mention offers is sharing which helps share the most important pieces of news with your team.

Price: Contact sales


10. Mention

With Mention, brands and businesses can do news monitoring on the web and in social media. You can set up advanced notifications based on a multitude of filters.

Apart monitoring, Mention also provides analytics brands can use to measure opinions, identify influencers, and generate reports about their online presence.

Price: Starting at $25