What’s New in Brand24? July Changes

Waleria Waleria Pągowska
Updated August 6, 2024
4 min read
Table of contents

In July, we rolled out some awesome improvements to our existing tools. Check out the upgrades to your favorite AI features, see how the new reach algorithm can impact your reports, and find out how easy it is to handle multiple mentions at once. Let’s dig in!

Here’s our itinerary for today:

Topic Analysis: Now in the Main Menu

Topic Analysis is a super powerful tool that lets you see what’s being said about your brand. It’s now easier to access and use, so you can browse conversations and understand what matters most to your audience.

Check what Topic Analysis has to say about your project!

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With its new spot in the main menu, Topic Analysis is front and center.  We’ve added visual and UX improvements, making it even better. Now you can easily view the Share of Voice for any topic and decide what to remove. These updates simplify your workflow, helping you focus on what matters most for your projects.

AI Insights Upgrades: New Badges & More

You’re already familiar with AI Insights in Brand24, right? Just a quick reminder – our AI Insights documents, generated by advanced AI algorithms, provide valuable insights and analysis based on processed data. They include charts, metrics, trend analysis, and recommendations to help businesses make informed decisions and improve their strategies.

Read more about AI Insights on our blog!

But what’s new?

  • Descriptive Titles: We’ve made Insight titles more descriptive so you can understand the content of each report at a glance.
  • Weekly and Monthly Badges: We’ve added “Weekly” and “Monthly” badges to help you quickly identify the report frequency.
  • Improved Visuals: The visuals have been enhanced to display your data more clearly and attractively.
  • Additional Tweaks: We’ve also implemented a few other small improvements to make AI Insights even better.

Check what AI Insights has to say about your project!

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TikTok Reach Update: For Better Results

We’ve updated the TikTok reach algorithm, effective July 1st. The updated algorithm provides more precise measurements of your content’s reach, so you’ll notice a more reliable representation of how many users your content is truly reaching.

Note! This update will influence your analytics starting from July. When reviewing your monthly or quarterly reports, be aware that the reach metrics from July onwards reflect this new, more accurate algorithm. This may result in noticeable differences compared to previous months.

Additional Bulk Options: Sentiment & Tagging

With this update, you can now easily manage and categorize multiple mentions at once, saving you valuable time. The process is simple: just use the checkboxes next to each mention to select the ones you want to work with, and a ‘bulk options’ menu will appear.

Use new bulk actions on your project!

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This menu allows you to apply tags and perform sentiment analysis on all selected mentions simultaneously. By streamlining these tasks, this new feature helps you handle large volumes of mentions more effectively, making your overall workflow much more efficient.

Wrapping It Up

And that’s it for July! We’ve tweaked the TikTok reach algorithm for more accuracy and added bulk actions for tagging and sentiment analysis to make your life easier. More to come, and happy analyzing! See you next month!

Waleria Pągowska
Waleria Pągowska
Product Marketing Specialist
Waleria is a Product Marketing Specialist at Brand24. She has a marketing background and two years of experience in SaaS, which she uses to help improve Brand24 every day. She works hard to make our AI media monitoring platform better, talking with users and researching the industry to make sure Brand24's solutions are effective. Waleria works closely with product, marketing, and customer success teams, helping to push the tool forward.

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