Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Check our guide to keyword mapping. Identify your target users, create a list of relevant keywords and build your keyword strategy step-by-step.
Check our list of 20 most influential women in social media marketing you should follow in 2017.
Run A/B tests of your landing page and choose the best option. In this article we talk about things one should keep in mind while testing a landing page.
Everyone makes mistakes, but some mistakes can be easily avoided with the right tools. Read this post by Disha Dinesh to see which tool you should be testing right now.