A hypothesis provides a solid and targeted A/B testing roadmap that will generate lifts and provide vital lessons. Thus, every test should start with a hypothesis that you are trying to prove or disapprove.
Marketers and brand ambassadors should know that using social media is imperative to their success. However, creating and scheduling the best posts can be a difficult task. The work is complex, and there are various aspects of an engaging post to consider. Not only must you provide factual information, but also be able to reach […]
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Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Check our guide to keyword mapping. Identify your target users, create a list of relevant keywords and build your keyword strategy step-by-step.
Check our list of 20 most influential women in social media marketing you should follow in 2017.
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