A Twitter party, otherwise known as a Twitter chat, is a live social media networking event where participants meet to talk about a certain theme or topic. Just like conventional parties, a Twitter party has a host, or a group of hosts. Those who join the party have to use a specific hashtag on their […]
Marketing to older audiences can easily conjure up clichéd images of grey-haired couples strolling on the beach. Yet this lucrative market is far from stereotypical: it encompasses consumers from all walks of life who just happen to be over a certain age. Mature audiences are becoming just as tech-savvy as younger digital natives, it seems (particularly when it comes to online banking and travel booking).
Check our guide to keyword mapping. Identify your target users, create a list of relevant keywords and build your keyword strategy step-by-step.
Check our list of 20 most influential women in social media marketing you should follow in 2017.
Run A/B tests of your landing page and choose the best option. In this article we talk about things one should keep in mind while testing a landing page.