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100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Platform Guides
Aug 27, 2026

How to Track YouTube Mentions? [2026]

YouTube mentions play more important role than you think. How to use them? And how to track YouTube mentions? Here you will find all the answers!

Michał Jońca
Analytics & Reporting
Aug 25, 2026

10 Best Facebook Analytics Tools to Use in 2026

Want to track your Facebook data? Here are the 10 best Facebook analytics tools to help your social media marketing efforts and grow your business.

Michał Jońca

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Brand Management
Jul 22, 2026

How to Do a Brand Audit? The 10-Step Guide [2026]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Michał Jońca
Brand Management
Jul 22, 2026

How to Measure and Increase Brand Visibility? [2026 Guide]

Brand visibility indicates how easily people can see and later, recognize your brand. Know the top metrics & tips to increase your brand visibility!

Michał Jońca
Brand Management
Jul 20, 2026

Brand Awareness Strategy [Ultimate Guide for 2026]

What is brand awareness? Here's everything you need to know about it! Check the guide and 7 steps to build a robust brand awareness strategy!

Michał Jońca
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Popular articles by Michał

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Sentiment Analysis in 2026: Definition, AI Methods & Original Research

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Brand Reputation Management: Expert Guide + Original Research [2026]

How to See How Many Times a Hashtag Was Used on X (Twitter)

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Share of Voice: Definition, Formula, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.