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100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Brand Image
Apr 2, 2026

Online Presence Score: What Is & How To Measure It?

Presence Score shows if your brand visibility is actually growing. Track trends, benchmark competitors, and understand what drives your online presence.

Michał Jońca
AI
Apr 1, 2026

AI Brand Visibility: How to Measure & Maximize It?

AI chatbots and LLMs are becoming increasingly popular search tools. Therefore, AI brand visibility must be the new focus area if you want to stay discoverable!

Michał Jońca

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Digital Marketing
Apr 1, 2026

LinkedIn Hashtag Analytics: 10 Easy Steps [2026]

Learn how to run LinkedIn hashtag analytics in 10 steps. Track reach, engagement, sentiment, and competitor hashtags!

Michał Jońca
Social Listening
Mar 30, 2026

11 Key Social Listening Metrics: What to Track and Why [2026]

Social listening metrics reveal what really matters online - track trends, sentiment & impact. Discover 11 top ones you should start monitoring today!

Michał Jońca
Social Listening
Mar 26, 2026

Instagram Social Listening: Tips & Tools for 2026

Turn Instagram mentions into insights. Discover how social listening helps you understand your audience, spot trends, and make better decisions.

Michał Jońca
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Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

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Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.