Blog / Michał Jońca

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Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Brand Image
Aug 29, 2025

How to Track YouTube Mentions? [2025]

YouTube mentions play more important role than you think. How to use them? And how to track YouTube mentions? Here you will find all the answers!

Michał Jońca
Digital Marketing
Aug 21, 2025

8 Key B2B Marketing Metrics You Should Track in 2025

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

Michał Jońca

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Digital Marketing
Jul 30, 2025

How to Measure YouTube Performance? [2025]

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

Michał Jońca
Brand Image
Jul 30, 2025

How to Measure and Increase X (Twitter) Visibility? [2025 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

Michał Jońca
Digital Marketing
Jul 30, 2025

Top 5 Biggest Airbnb Competitors in 2025 [Data-Backed Analysis]

Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!

Michał Jońca
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Popular articles by Michał

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2025?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.