100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How to Track YouTube Mentions? [2025]

YouTube mentions play more important role than you think. How to use them? And how to track YouTube mentions? Here you will find all the answers!

8 Key B2B Marketing Metrics You Should Track in 2025

You don't need to track everything! These 8 B2B marketing metrics are enough to assess if your business-to-business marketing works well... or not.

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How to Measure YouTube Performance? [2025]

YouTube performance is about how your channel can make a lasting impact, build a community, and drive growth. Check how to measure it!

How to Measure and Increase X (Twitter) Visibility? [2025 Guide]

A good X (Twitter) visibility can significantly boost your brand's presence on the platform and reach beyond your current follower base! Read how to improve it!

Top 5 Biggest Airbnb Competitors in 2025 [Data-Backed Analysis]

Discover the most influential Airbnb competitors and check out how close (or far) they are from the leader in vacation rental industry!

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Get the Brand24 trial and start social listening like a PRO.