100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Top 5 Mention Alternatives: A Detailed Comparison for 2026

Mention is one of the best - but not the only - media monitoring software. In this article, we're discussing and comparing the 5 best Mention alternatives.

8 Key Customer Engagement Metrics You Should Track in 2025

Customer engagement can improve your sales by 66%! All you need to do is implement these eight customer engagement metrics.

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Get the Brand24 trial and start social listening like a PRO.

How to Measure PR Performance? [15 Metrics Explained]

Measuring PR performance requires understanding appropriate metrics. Use the following 10 indicators to know the real impact of your public relations efforts!

The 7 Most Inspiring Marketing Case Studies You Should Check

Marketing case studies are fun and inspiring! To succeed, you need a blend of creativity, a data-driven approach, and aligning the campaign with your brand identity.

How to Do Brand Research in Less than 30 Minutes? 

Brand research is easier than you think! Follow our smart tips and complete it in less than 30 minutes (seriously)!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.