100% human-generated content

Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

How Can Social Media Listening Increase Customer Advocacy? [4 Proven Ways]

Social media listening can significantly increase customer advocacy! The trick here is to work smart - not hard.

How to Do Customer Sentiment Analysis? [2026 Guide]

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

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6 Steps to Master Lawyer Reputation Management in 2026

How to master lawyer reputation management? You just need to follow these 6 steps!

How to Create a Marketing Report? Template & Example [2026]

Marketing report is the most effective way to present your data, metrics, and progress. Check this marketing report template, tips, and examples!

Instagram Competitor Analysis in 5 Easy Steps [Duolingo Case Study]

Instagram is about data & strategy, not guessing! That's why you should implement a structured Instagram competitor analysis. These 5 steps will help you!

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.