Michał Jońca

Content Specialist and Social Listening Expert at Brand24

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Business Strategy

5 Easy Steps to YouTube Competitor Analysis in 2025 [+GoPro Case Study]

YouTube competitor analysis is essential to grow your channel wisely. It combines a set of techniques and tools making the whole process well-ordered.

Brand Image

How to Measure Crisis Performance? [2025]

Crisis performance means how well you handle a difficult situation. To measure it, you need only five simple indicators. Check them out!

Business Strategy

7 Social Listening Examples From Inspiring Brands [2025]

Social listening is an outstanding marketing strategy you can use in multiple practical ways. Read these seven amazing examples and learn how big brands benefit from it!

Business Strategy

How to Make a Competitive Analysis Report [Template + Examples]

You absolutely need to know what your competitors are up to. After all, how do you want to compete with them if you don't do any research? Here's how to create a top-notch competitive analysis report with awesome tips and examples.

Digital Marketing

7 Key YouTube Metrics You Should Track in 2025

Want to maximize your YouTube effectiveness? Track those 7 key metrics and skyrocket your channel!

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