Blog / Michał Jońca

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Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Sentiment Analysis
Jan 2, 2026

How to Do Market Sentiment Analysis? 6-Steps Guide & Nvidia Example

Market sentiment analysis refers to two contexts: PR & marketing, and investments. Check how these spheres overlap and learn how to analyze market sentiment effectively.

Michał Jońca
Analytics & Reporting
Jan 2, 2026

6 Game-Changing Marketing Insights I Uncovered in 2026

Marketing insights can act as a GPS on your way to business success! But first, you must understand what they are and how to turn them into action.

Michał Jońca

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Brand Management
Jan 1, 2026

6 Ways to Improve Brand Presence [2026 Guide]

Brand presence is much more than just a vague concept. It can bring measurable business value. Here are top 6 tips to boost your brand presence

Michał Jońca
Competitor Intelligence
Dec 30, 2025

5 Easy Steps to YouTube Competitor Analysis in 2026 [GoPro Case Study]

YouTube competitor analysis is essential to grow your channel wisely. It combines a set of techniques and tools making the whole process well-ordered.

Michał Jońca
PR & Crisis Management
Dec 30, 2025

How to Respond to Negative Comments? 7 Golden Rules

Are you looking for ways to respond to negative comments? Our 7 golden rules will equip you with data-driven knowledge and ready-to-implement templates!

Michał Jońca
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Popular articles by Michał

Top Reads

Brand Reputation Management: Expert Guide + Original Research [2026]

Brand Monitoring: Tools & Guide for 2026

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.