Blog / Michał Jońca

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Michał Jońca

Content Specialist and Social Listening Expert at Brand24

Expertise:

  • brand visibility
  • web analytics
  • AI tools

In the last few years, Michał has discovered his three professional interests: writing, brand management through media monitoring, and AI.

He successfully merged these interests in his role as a Content Writer at Brand24, where he feels like a fish in water!

Besides, he leads adventurous travels to the Caucasus & Middle East (occasionally) and enjoys trail running (daily).

His life motto is: always be curious.

Education:

  • University of Wroclaw
  • Jagiellonian University

All articles by Michał

Competitor Intelligence
Dec 30, 2025

5 Easy Steps to YouTube Competitor Analysis in 2026 [GoPro Case Study]

YouTube competitor analysis is essential to grow your channel wisely. It combines a set of techniques and tools making the whole process well-ordered.

Michał Jońca
Analytics & Reporting
Dec 30, 2025

How to Do a Marketing Audit? The 6 Step Guide [2026]

Wondering how to do a marketing audit? No worries, it's easier than you think! Follow this six-step guide, and I guarantee you'll handle it awesome!

Michał Jońca

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PR & Crisis Management
Dec 30, 2025

How to Respond to Negative Comments? 7 Golden Rules

Are you looking for ways to respond to negative comments? Our 7 golden rules will equip you with data-driven knowledge and ready-to-implement templates!

Michał Jońca
Sentiment Analysis
Dec 29, 2025

How to Do Customer Sentiment Analysis? [2026 Guide]

Customer sentiment analysis discovers emotions hidden behind brand mentions, reviews & other feedback forms. Read how to use it wisely!

Michał Jońca
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Popular articles by Michał

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.