Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Mar 21, 2024

How to Use Social Media Marketing for Hotels

Check some examples of social media marketing for hotels. Get inspired, boost your online presence and, ultimately, get more customers!

Tom Zietek
Product Update
Mar 21, 2024

Feature Update: PDF Reports

The new PDF reports have just arrived. Have a look at the new design, more data and play with its contents. Enjoy!

Tom Zietek

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Business Strategy
Mar 21, 2024

The Before, During and After Black Friday Plan

Here's everything you need to know about Black Friday! Make the most out of it using our Black Friday Survival Guide.

Tom Zietek
Business Strategy
Mar 20, 2024

5 Reasons to Watch Your Competitor’s Online Marketing

When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.

Tom Zietek
Brand Image
Mar 20, 2024

Reviews & Comments Pt. 1 – The Benefits of Online Reviews for Your Business

Welcome to the first part of Reviews & Comments trilogy. Today we take a look at the importance of reviews in general, as online reviews are often pushed to the background.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.