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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Platform Guides
Sep 4, 2026

9 Hashtag Tracking Tools Tested in 2026

Compare 9 hashtag tracking tools for Instagram, X, TikTok and LinkedIn — pricing, hashtag analytics, sentiment and historical data. Verified in 2026.

Tom Zietek
Influencer Marketing
Apr 15, 2026

Who Are Micro-Influencers & How to Find Them

Find out who are micro-influencers, why you need them and how to identify them for your business. There's an epic GIFOGRAPHIC inside from Shane Barker!

Tom Zietek

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PR & Crisis Management
Mar 24, 2026

Best PR Tools for Analytics, Monitoring, Outreach & More [2026]

Looking for the best PR tools? We’ve compared 18 tools for media monitoring, outreach, text editing, and more. Choose the right setup for your PR workflow!

Tom Zietek
Analytics & Reporting
Mar 5, 2026

9 Thoughts About the Future of Marketing

Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!

Tom Zietek
Platform Guides
Feb 17, 2026

How to Follow Hashtags on TikTok? [2026 Guide]

Wondering how to follow hashtags on TikTok? Here’s how it works in 2026, plus how to monitor hashtag performance properly.

Tom Zietek
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Start Social Listening!

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