Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24 he’s been experimenting with both organic content and advertising.

Apart from giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? Good food, road cycling and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today you can meet him in another brilliant polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Business Strategy

5 Reasons to Watch Your Competitor’s Online Marketing

When was the last time you conducted a social media competitive analysis? Do you know where exactly your social media strategy stands compared to your competitors? What is the true business value for your brand to watch your competitors' online marketing? Monitoring your competitors' online marketing on a regular basis can bring significant benefits to your business that go far beyond the marketing department itself. Find out the top 5 reasons why you can't afford to live without a social media competitive analysis.

Digital Marketing

10 Social Media Events Not to Miss in 2016

Want to stay ahead of your competitors? Need to improve your social media strategy? Struggling to measure your content ROI? Have no worries. In 2016, you will have plenty of chances to hear from the brightest and the most experienced minds in the industry to copy paste their strategies into your business! Check out the list of the top 10 Social Media Events Not to Miss in 2016. Don't miss the industry's greatest opportunities to connect with the biggest names in social media, soak up their priceless tips and meet up with the like-minded peers from around the globe!

Trend Analysis

Why is the Miss Universe Mix-up the Best Lesson for Going Viral

There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone's else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey's Miss Universe Mix-up has just gone viral.

Trend Analysis

STAR WARS – Real Time Marketing Stunts & Failures

18th December 2015 is here to come! An eagerly anticipated day by all Star Wars fans and a great opportunity for brands to show off their real-time marketing skills. Who did the best and who has to wait for the next saga's episode to improve their real-time marketing skills? Check out brand's best and worst Star Wars inspired reactions!

Digital Marketing

How to Improve Content Distribution with Social Listening

Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) - content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.

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