Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24 he’s been experimenting with both organic content and advertising.

Apart from giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? Good food, road cycling and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today you can meet him in another brilliant polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Business Strategy

Old Spice Commercials: Two Types of Communication

Can you smell testosterone? It's all good because today we take a look at Terry Crews and Isaiah Mustafa and how they reach Old Spice's target audience.

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