Best Time to Post on Bluesky? Check Hot Hours

More than 30M people have joined Bluesky, including major brands like Netflix. To reach the biggest audience, you should choose the best time to post on Bluesky – it’s based on when your target audience is most active.

For example, Netflix is mentioned the most on Thursdays at 5 PM, gets the highest reach on Fridays at 6 PM, and generates the most engagement on Mondays at 4 PM.

Summary

👉 The key to effective posting is doing it when your target audience is most active.

👉 Finding this time is quite challenging.

👉 Fortunately, there are tools that can analyze audience behavior and pinpoint the exact times when mentions, reach, and engagement peak.

When is the best time to post on Bluesky?

There’s no single answer to that.

It depends on your target audience! The best time is different for every brand.

Figuring it out on your own can be tricky.

Luckily, tools such as Brand24 track your audience’s activity throughout the day.

Its Hot Hours feature shows you exact hours when:

• Your audience posts the most mentions on Bluesky about your brand

• These mentions reach the largest number of people

• Bluesky users are the most engaged and interact with these mentions

These heatmaps were generated by Brand24 – for which Brand?

Netflix!

What’s the conclusion from the data on these heatmaps?

Netflix should post on Bluesky:

• to get the most reach on Friday at 6 PM (GMT)

• to get the most interactions on Monday at 4 PM (GMT)

You’re probably wondering how to find the optimal posting times for your brand. Here’s a step-by-step explanation:

1. Create a project using your brand’s name and navigate to the Hot Hours tab on the left-hand side

2. Select the time zone in which you want the best hours to be displayed

3. Choose the time range you want the data to be analyzed from

4. In the filters, enter bsky.app in the domain field to get an analysis specific to that platform

💡 You can also get Hot Hours for any other social media platform.

5. For even more precise insights, you can adjust the geolocation

💡Geolocation is especially useful if your brand operates in specific markets or if you’re a global brand but want only data for a particular region.

I recommend you test suggested hours and see which ones make the most sense for your brand.

So, shall we get to the point?

Now it’s time for a deeper analysis of each day, one by one.

The times I presented below are in GMT+0.

Best time to post on Bluesky on Monday

For Netflix, the best time to post on Bluesky on Monday is between 4 PM and 5 PM.

Best time to post on Bluesky on Tuesday

For Netflix, there is no the best exact time to post on Bluesky on Tuesday.

Best time to post on Bluesky on Wednesday

For Netflix, the best time to post on Bluesky on Wednesday is between 6 PM and 7 PM.

Best time to post on Bluesky on Thursday

For Netflix, the best time to post on Bluesky on Thursday is between 7 PM and 8 PM.

Best time to post on Bluesky on Friday

For Netflix, the best time to post on Bluesky on Friday is between 6 PM and 7 PM.

Best time to post on Bluesky on Saturday

For Netflix, the best time to post on Bluesky on Saturday is between 5 PM and 6 PM.

Best time to post on Bluesky on Sunday

For Netflix, there is no the best exact time to post on Bluesky on Sunday.

Why do these times work

You’re probably wondering why these particular times are the best for posting on Bluesky.

Trust me, I didn’t just make them up!

Below, I’ll explain exactly why these specific times work the best.

Audience Behavior

As you may know, Bluesky is an alternative to X (formerly Twitter), and its users behave similarly to those on X.

Bluesky already has over 30 million users. The biggest groups are (source: Statista):

• 25-34 years old (over 22% of visitors in December 2024)

• 45-54 years old (18.86% of visitors in December 2024)

• 35-44 years old (18.58% of visitors in December 2024)

All of these age groups are professionally active. That’s why they are on Bluesky outside of work hours, particularly during lunch breaks and evenings.

This also makes it harder to determine optimal weekend posting times, as users’ routines vary more when they’re off work.

Bluesky algorithm

​Bluesky gives users more control over what they see.

Unlike other platforms, which use a fixed algorithm to decide what content appears in your feed, on Bluesky, you have a choice.

By default, you see posts from your followers in the most recent order, or you can explore content from users you don’t follow through the feed called “Discover”.

That’s exactly why timing matters.

Since Bluesky doesn’t push content algorithmically, your posts won’t be shown repeatedly over time.

But you can also make your own feed or subscribe to feeds made by others based on different algorithms.

Best time to post videos on Bluesky

​Publishing video content on Bluesky is a powerful way to engage your audience and gain new followers.

To maximize the impact of your video, consider posting it when your brand mentions have the highest reach.

To find these peak times, use Brand24’s Hot Hours and click on the Reach tab.

This section highlights the best hours for posting video content:

Posting during these peak hours enhances your chances of:

• Reaching more people

• Gaining more engagement

Best time to post on Bluesky by industry

I showed you the best time to post on Bluesky by days; now, let me show you the best times for different industries.

All the hours are given in GMT+0.

Best time to post on Bluesky for fashion

• Monday: 5 PM – 6 PM

• Tuesday: 9 PM – 10 PM

• Wednesday: 12 AM – 1 PM, 3 PM – 4 PM, 6 PM – 7 PM

• Thursday: 12 PM – 2 PM

• Friday: 7 AM – 8 AM

• Saturday: the exact best time is not proven

• Sunday: the exact best time is not proven

Best time to post on Bluesky for politics

• Monday: 4 PM – 8 PM

• Tuesday: the exact best time is not proven

• Wednesday: 5 PM – 6 PM

• Thursday: 4 PM – 5 PM

• Friday: the exact best time is not proven

• Saturday: 5 PM – 6 PM

• Sunday: 5 PM – 6 PM

Best time to post on Bluesky for tech

• Monday: 1 PM – 4 PM

• Tuesday: 12 AM – 1 AM, 2 PM – 3 PM

• Wednesday: the exact best time is not proven

• Thursday: 1 PM – 2 PM

• Friday: 2 PM – 3 PM

• Saturday: the exact best time is not proven

• Sunday: 3 PM – 4 PM

Best time to post on Bluesky for healthcare

• Monday: 7 PM – 8 PM

• Tuesday: 7 PM – 8 PM, 9 PM – 10 PM

• Wednesday: 7 PM – 8 PM

• Thursday: 7 PM – 8 PM

• Friday: 7 PM – 8 PM

• Saturday: the exact best time is not proven

• Sunday: the exact best time is not proven

Best time to post on Bluesky for hospitality

• Monday: the exact best time is not proven

• Tuesday: 11 AM – 12 PM

• Wednesday: 12 PM – 1 PM

• Thursday: 7 AM – 8 AM

• Friday: 6 PM – 7 PM

• Saturday: 1 PM – 2 PM

• Sunday: 11 AM – 12 PM

Best time to post on Bluesky for travel

• Monday: 12 PM – 2 PM

• Tuesday: 8 PM – 9 PM

• Wednesday: 1 PM – 2 PM

• Thursday: the exact best time is not proven

• Friday: 4 PM – 7 PM

• Saturday: 1 PM – 2 PM

• Sunday: the exact best time is not proven

Best time to post on Bluesky for fitness

• Monday: 12 PM – 1 PM

• Tuesday: 1 PM – 2 PM

• Wednesday: the exact best time is not proven

• Thursday: 9 PM – 10 PM

• Friday: 11 AM – 12 PM

• Saturday: the exact best time is not proven

• Sunday: 6 PM – 7 PM

Best time to post on Bluesky for sport

• Monday: 7 PM – 8 PM

• Tuesday: the exact best time is not proven

• Wednesday: 7 PM – 8 PM

• Thursday: 6 PM – 7 PM

• Friday: 6 PM – 10 PM

• Saturday: 8 AM – 9 AM

• Sunday: 5 PM – 6 PM, 9 PM – 10 PM

Best time to post on Bluesky for beauty

• Monday: 2 PM – 3 PM

• Tuesday: 11 AM – 12 PM

• Wednesday: 2 PM – 3 PM

• Thursday: 8 PM – 9 PM

• Friday: 7 PM – 8 PM

• Saturday: 4 PM – 6 PM, 9 PM – 10 PM

• Sunday: the exact best time is not proven

Best time to post on Bluesky for entertainment

• Monday: 1 AM – 2 AM

• Tuesday: 7 PM – 8 PM

• Wednesday: 8 PM – 10 PM

• Thursday: 5 PM – 6 PM

• Friday: 9 PM – 10 PM

• Saturday: the exact best time is not proven

• Sunday: 8 PM – 9 PM

Is there a best time to post on Bluesky? 

Yes, the best time to post on Bluesky exists!

As I told you, you must align your posting times with your audience’s behavior.

Therefore, each brand’s best time to publish on Bluesky is different.

Unfortunately, this social media platform doesn’t currently provide built-in analytics.

It doesn’t offer insights into when your posts get the most engagement or recommend the optimal times to post.

Therefore, if you need analytics for Bluesky, you must use third-party tools that analyze your followers’ behavior.

Tools that analyze the best time to post

Below, I’ll introduce you to the best of them 👇

Brand24

Brand24 is an AI social listening tool that provides valuable insights into your reach, key conversations, top topics, and the best time to post.

It not only helps you detect when you should post on Bluesky but also on other social media platforms such as:

• Facebook

• Instagram

• TikTok

• X (Twitter)

• LinkedIn

• YouTube

• Reddit

Besttimetopost.blue

This tool is designed specifically to help you find the optimal times to post on Bluesky.

It analyzes your followers’ activity throughout the week to determine the pattern and shows when your audience is most active.

Buffer

SocialBee is a social media management tool with scheduling features. It uses AI to review your previous posts on Bluesky and your audience’s engagement patterns.

Based on that, it suggests the ideal times for your account to post.

SocialBee

SocialBee is a social media scheduling tool. It helps you pick the perfect time to post on Bluesky.

It recommends the time based on your past top-performing posts.

Conclusion

Timing is everything when it comes to successful social media strategy – and Bluesky is no exception.

By posting when your audience is most active, you increase the chances of your content being seen, liked, and shared.

Final thoughts:

• Posting at the right time can significantly boost your overall performance.

• There is no universal “best time” to post on Bluesky – it all depends on your target audience and niche habits.

• You should avoid posting when your specific audience is not active.

• Bluesky doesn’t offer built-in analytics, so you must use external tools to optimize your posting schedule.

Start your Brand24’s free trial, discover when your audience is most active — and start posting at prime time!