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Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Brand Image
Feb 13, 2025

How to Conduct a Brand Audit? The 5 Step Guide [2025]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

Marta Pinkowska Brand24
Marta Pinkowska
Brand Image
Feb 10, 2025

How to Measure PR Performance? [2025]

Measuring PR performance requires understanding appropriate metrics. Use the following 10 indicators to know the real impact of your public relations efforts!

Michał Jońca

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Brand Image
Feb 6, 2025

How to Calculate Advertising Value Equivalency (AVE)?

Do you know how to measure AVE? If not, take a look at our guide!

Marta Pinkowska Brand24
Marta Pinkowska
Brand Image
Jan 20, 2025

10 Key X (Twitter) Metrics to Track in 2025

What are the key Twitter metrics you need to track in 2025? Discover 10 of them! Start to monitor them right away!

Katarzyna Dereń
Brand Image
Jan 15, 2025

8 Effective Tips for Quick Online Reputation Repair [2025]

How to start online reputation repair? Check 8 effective tips that will help you recover your clients' trust!

Katarzyna Dereń
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Brand Image
Mar 20, 2024

8 real life examples of good customer service in retail, from companies large and small

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