55+ Best Black Friday SaaS Deals for 2022

Alicja Alicja
November 17, 2022 ・ 22 min read

SaaS Black Friday madness has arrived! Every year marketers and customer service representatives prepare the best Black Friday SaaS deals for tools that will help your business thrive. Which Black Friday deal should you choose?

We did our best to combine two factors — robust tools that we can wholeheartedly recommend and tools that offer the best price. As a result, you get the ultimate Black Friday SaaS deals list!

Black Friday SaaS Deals for 2021

We made sure that you will find Black Friday SaaS deals that will suit your business needs perfectly. On the list, you will find digital marketing tools for media monitoring, influencer outreach, ads management, scheduling, social media, and even team management!

Most of the discounts will be valid through the whole Black Friday – Cyber Monday weekend but some deals are only valid on Black Friday. Don’t hesitate to use the promo code today and get the best deal possible!

To help you navigate through all the discount codes, we prepared a compilation of the best SaaS Black Friday and Cyber Monday deals divided into different categories, so you will truly miss nothing.

Without further ado, let’s take a look at the top Black Friday SaaS deals for 2022!

Social Listening

Brand24 is a powerful, award-winning app for media monitoring.

The tool collects in real-time all publicly available mentions about your company, product, or service. Brand24 covers a wide variety of sources, including:

  • social media platforms, (Facebook, Instagram, Twitter, Twitch, TikTok, YouTube, LinkedIn)
  • blogs
  • forums
  • podcasts
  • newsletters
  • review sites

This solid and affordable social listening tool will help you monitor and manage your online reputation, track and assess marketing campaigns and your competitors, get customer feedback, do social selling, and more.

This tool provides you with plenty of useful data that you can easily analyze with a data-packed report. Convenient reporting, mobile app, and notifications will keep you up to speed anywhere at any time.

Black Friday Deal: 50% off of any plan for 3 months

How to avail: The price will be automatically reduced on the pricing page.

Offer Validity: November 25, 2022

Email Marketing

GetResponse is scalable email marketing software at its core. Plus proven online marketing tools and seamless eCommerce integrations designed for growing businesses to communicate better online, all synchronized through marketing automation.

Black Friday Deal: 40% off any plan. Available only to the first 1000 accounts – first come, first served. Applies to both new and existing customers.

How to avail: The discount will be automatically applied when you visit the pricing page.

Offer Validity: November 22 – November 30, 2022

Newoldstamp is the leading email signature management platform that enables businesses to create, customize and deploy brand-consistent signatures across the entire company. A well-crafted standardized email signature can help you promote your products or services to the right audience and create thousands of sales opportunities every day.

Black Friday Deal: 25% off on any plan (recurring discount for all next payments)

Coupon Code: BF2022NOS

Offer Validity: November 25 – November 30, 2022

MySignature is an all-in-one email signature and email tracking platform. It allows you to easily create professional email signatures and make your business emails stand out from the crowd. With MySignature you can build brand recognition by turning yourself and your team into brand ambassadors. Embedding a unique email signature will help you advertise the products or services in a more efficient way.

Black Friday Deal: 50% off for the first payment for all yearly plans

Coupon Code: SigFriday2022

Offer Validity: November 25 – November 30, 2022

Woodpecker is an intuitive cold email tool that helps B2B companies to connect with prospective customers and business partners – and keep the conversations going. Woodpecker allows you to craft personalized, relevant email sequences and makes sure they get delivered to your recipient’s main inbox.

Black Friday Deal: 30% discount for a premium account for 3 months and 30 days of a free trial. Offer available only for new clients.

How to avail: Register using the promotional link.

Offer Validity: November 18 – December 16, 2022

Sender is a super affordable yet effective email & SMS marketing platform that helps you create and send beautiful, branded emails while scaling your business to the max with a few-click setup. 

Sender has a ton of pre-made templates or you can create your own design without any coding knowledge. Also, Sender helps you grow your email list with popups & forms and don’t forget to analyze your existing customers’ behavior with their analytics tools.

Black Friday Deal: 20% off all plans
+ when buying an annual plan – 2 months free+ when buying a PRO plan – free SMS credits (values from 35 dollars)

Coupon Code: FRIDAY

Offer Validity: valid now until December 1, 2022

Wisestamp.com is the world’s leading email signature management software – used by over 1M professionals and companies worldwide. It offers the easiest way to take control of your company email signatures – set up a company-wide branded signature and run email signature marketing campaigns.

Black Friday Deal: 50% off PRO yearly subscription

How to avail: Visit the product page.

Offer Validity: until November 11, 2022

SmartReach is an all-in-one sales enablement platform specializing in cold email outreach focusing on email deliverability. The easiest and fastest way to grow sales is by helping you find prospects, automate email outreach & follow-ups, and sync to multiple CRMs. It offers ProspectDaddy (Linkedin Email Finder Tool) free with all plans.

Black Friday Deal: 20% off on all annual plans for the first year

Coupon Code: SMARTREACHBF20

Offer Validity: Until December 3, 2022

SendPost is an email delivery service. It provides developers, businesses, and ESPs with a solution to reliably deliver, measure, and optimize emails. They have API SDKs in 14+ programming languages. You can use their API to send and validate emails, measure stats and manage domains/IPs. You can get detailed deliverability stats to keep an eye on your deliverability and fix it before it dips down.

Black Friday Deal: Get credits to send a million emails for free

How to avail: Sign up here.  

Offer Validity: November 25 – November 28, 2022

ZeroBounce is an email validation and deliverability platform. Verify your email contacts in bulk and in real-time, and test your campaigns before you send them – so you can make sure they land in the inbox. ZeroBounce serves more than 200,000 customers around the globe, including companies like Netflix, Amazon, and Airbnb.

Black Friday Deal: 40% extra email validation credits – free – on top of what you buy. Credits never expire.

How to avail: Bonus is applied at checkout

Offer Validity: November 22 – November 30

Mailtrap, an email delivery platform, comprises of an Email API and Email Sandbox that allow you to keep your app’s email infrastructure in one place.

With these services, you can achieve greater control over your domain authority, get timely email deliverability alerts, store up to 60 days of email logs for better troubleshooting and much more.

Black Friday Deal: 70% OFF Email API for all pricing plans. The discount lasts for 6 months.

Coupon Code: BFCM22

Offer Validity: November 25 – December 9, 2022

MailerLite lets you create professional, personalized campaigns using powerful marketing tools. Create responsive newsletters, landing pages and websites with intuitive drag & drop editors and ready-to-use templates. Grow your list and connect with your audience. MailerLite offers advanced features like pop-ups, automation, embedded surveys, and many more.

Black Friday Deal: Sign up for MailerLite and/or upgrade to an annual Advanced plan to enjoy 25% off.

How to avail: When the user upgrades to the annual Advanced plan the discount will automatically be applied to the account.

Offer Validity: November 21 – December 6

Snov.io does it all: finds high-quality leads, automates outreach and follow-ups, warms up your email and manages sales in a simple CRM, all within one platform.

Black Friday Deal: 50% off any annual plan

Coupon Code: BLACKFRIDAY22

Offer Validity: November 21 – November 30, 2022

Social Media Management

SocialBee is a social media management tool that allows you to create, schedule, and post content to all your social media platforms from one place.

Eliminate the manual posting and time-consuming tasks out of your social media workflow—centralize all your work within one platform and maintain a consistent posting schedule faster and easier than ever.

Black Friday Deal: 70% off for 3 months for all SocialBee tool plans

Coupon Code: SOCIALBEEBF22

Deal available: November 21 – November 28, 2022

Sotrender is an analytics and reporting tool that helps marketers understand and enhance their social media performance. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs – both organic and paid.

Black Friday Deal: Sotrender Ads module for free for 3 months with the Starter or Growth package

How to avail: Just contact Sotrender at sales@sotrender.com or on the chat in the app.

Deal available: November 25 – November 28, 2022

If you’re looking for a social media management platform that will help you increase your productivity and boost social engagement, then you should check out ContentStudio. With ContentStudio, you can discover and share the best content with your audience, and brand it with your own logo and watermark. The software also allows you to schedule your social media posts in advance, so you can focus on other tasks while your content is being published. 

Black Friday Deal: 30% off on the annual price

How to avail: Visit this website

Deal available: November 2 – November 25, 2022

HR, Accounting

Calamari is an HR management software that provides tools for Time and Attendance Tracking, Leave Management, and HR Documents System.

It facilitates employees’ daily work and improves their productivity through multiple integrations with standard office solutions such as Slack and Google Workspace. Calamari also allows for planning and tracking absences and attendance through its website, mobile app, QR codes, and iBeacons.

Black Friday Deal: 30% off for 1st payment (monthly/annual) for new clients

How to avail: Contact our Customer Support to activate the offer.

Offer Validity: November 25 – December 9, 2022

InvoiceBerry is an online invoicing software used for small businesses. It helps you with sending invoices online with online payment options such as Stripe, Wepay, Paypal, and Square. It also helps send reminders to your clients, keep track of your expenses, sending quotes to your clients with a user-friendly interface.

Black Friday Deal: 50% off of any plan for six months

How to avail: Enter here.

Offer Validity: 6 months

SEO

Plerdy is an all-in-one multifunctional CRO, SEO & U X tool that helps to understand the customer experience and convert more site visitors into buying clients. These tools help you identify bottlenecks and improve your conversion.

Black Friday Deal: 40% off on annual plans

Coupon Code: plerdyBF2022

Deal available: November 24 – December 1, 2022

WhitePress® is a popular platform that supports content marketing campaigns through automated communications between marketers, publishers and copywriters. Using WhitePress® you can order and publish articles, and choose from 53 000 quality websites in 27 countries. 

Black Friday Deal: Thousands of promotional offers from publishers on the WhitePress® content marketing platform

How to avail: Search for promotional offers and publish at low prices. 

Deal available: November 25 – December 1, 2022 

SEMSTORM is an AI-powered SEO and content marketing system. Thanks to 5 easy-to-use tools, you can screen your competitors’ websites, plan a successful strategy and check the effects, and AI will prepare keyword research and SEO texts for you. 

Black Friday Deal: 50% off on SEMSTORM: for AI tools for content and SEO

How to avail: select a long-term package on the website and the discount will be calculated automatically.

Deal available: November 21 – November 28, 2022

Netpeak Software focuses on developing the following products: Netpeak Spider for SEO audit, fast issue check, comprehensive analysis, and website scraping, and Netpeak Checker for SERP scraping and data aggregation from top SEO services to analyze and compare websites in bulk.

Black Friday Deal: Netpeak Software team launches the exclusive deal for the fastest site audits and Core Web Vitals checks. Tackle the errors on your website and win the web with the help of Netpeak Spider and Checker.

How to avail: Choose the plan on the Pricing page.

Deal available: Until December 3, 2022

Integration of the blog to your existing website without having any coding knowledge with just 2 lines of code. Once you integrate the blog, it directly adapts the CSS from your existing website and lets you know to manage posting and scheduling using the proper SEO analysis. The easiest way to improve brand awareness using the right content strategy with this tool.

Black Friday Deal: 50% off of any plan for 1 year

How to avail: Use this link.

Deal available: 1 year

CRM

Salesflare is an intelligent sales CRM for small and medium-sized businesses selling B2B. It’s super easy to use, plus it automatically tracks all about your customers through its deep integrations with Gmail, Outlook, and LinkedIn. Salesflare automatically enriches your customer data with email signatures and publicly available information. 

Black Friday Deal: 20% off for 6 months on the Pro plan after a free trial 

Coupon Code: BF22

Offer Validity: November 20 – December 31, 2022

NetHunt CRM is a sales automation tool for sales and marketing teams. It’s natively integrated with Gmail and LinkedIn. With NetHunt CRM, you can organize the customer base, segment it, and build a pipeline to see where the deals are stuck. 

It also automates your entire sales process, from lead capture to nurturing sequences to tasks and reminders. Build reports and forecasts you can trust.

Black Friday Deal: 20% off any plan for 12 months for new users

Coupon Code: NH_BF_2022

Offer Validity: November 25 – December 12, 2022

EngageBay is an integrated all-in-one marketing, sales, and support platform with a free CRM built for startups and growing companies.

Black Friday Deal: 40% off on the first purchase

How to avail: Visit the offer page and click the button.

Offer Validity: November 14 – November 25, 2022

Knowledge Base, Document Automation

Document360 is a top-rated knowledge base platform engineered for growing companies that helps you instantly create a self-service knowledge base for your customers and an internal knowledge base for employees.

Black Friday Deal: 20% off this Black Friday & save up to 40%

Coupon Code: BLACKFRIDAY2022

Offer Validity: November 15 – December 3, 2022

PandaDoc helps sales teams to simplify their document workflow and increase efficiency so you can sell more. Speed up the sales cycle with PandaDoc and you can easily manage your proposals, negotiate with your recipients in real-time, create sales quotes, use real-time reporting and notifications, and get your proposals eSigned quickly.

Black Friday Deal: Special terms for annual subscriptions on Business and Enterprise plans.

How to avail: Connect with your product specialist to get the best deal for you.

Offer Validity: Until the end of Black Friday. 

Whatagraph is a marketing reporting tool that helps agencies and in-house marketers build functional, beautiful marketing reports. Just connect your data sources and choose a report template and your report is done within minutes. With over 40+ integrations with your favorite SEO, PPC, and e-commerce tools, creating a report is incredibly simple.

Black Friday Deal: 20% off all annual plans

How to avail: Click on the signup link on the Black Friday page.

Offer Validity: November 24 – November 30, 2022

Project Management

Chanty is an all-in-one team collaboration platform for remote and onsite business teams of all sizes. Chanty offers unlimited messaging with searchable history, audio and video calling, task management with the Kanban board, and voice messaging.

Black Friday Deal: 50% off on the annual plan

30% off on monthly *plus one month for free*

How to avail: Go to this page.

Deal available: November 21 – December 5, 2022

Hive is a leading project management tool that helps thousands of teams work faster in today’s hybrid work environment. Hive brings all of your workplace tools to one single dashboard, so you can manage projects, chat with coworkers, send emails, and even start Zoom calls without ever leaving the window. Hive is more than just your classic project management software – it’s the future of work productivity.

Black Friday Deal: 22% off annual subscriptions of Hive Teams, the all-in-one plan including project management, task-tracking, chatting, and much more.

Coupon Code: BLACKFRIDAY22

Deal available: Until December 2, 2023

Chisel is an integrated, highly collaborative product management tool. It enables you to quickly and efficiently create roadmaps, build team alignment and collect user feedback all in one place. Outstanding features like Kanban, alignment matrix, idea management, etc, get your work done in no time. They also offer a wide array of features like Jira, Intercom, Azure DevOps, etc, making it the best choice for product managers.

Black Friday Deal: 20% off on the Premium plan

Coupon Code: RoadmapHeroes

Deal available: 3 months

Cloud Storage Service

Internxt is a fully encrypted, open-source cloud storage provider designed to put users first and protect clients’ data privacy and safety. All files uploaded to Internxt’s cloud are end-to-end encrypted and scattered across a distributed network. Internxt users get access to Internxt Drive, Photos, and Send. All three services work together to empower users to store, share, and back up large files and photos securely. 

Black Friday Deal: Get 60% off Internxt’s biggest 2TB plan for one year

How to avail: Go to this page.

Deal available: November 21 – December 5, 2022

Sales

SalesBlink is a sales outreach automation suite using which you can search for prospects, put your cold outreach sequences on autopilot, and maintain and manage pipelines and prospects.

It is a full-stack cold outreach platform that can take you through prospecting to outreach to closing on full throttle. It is a fully-loaded package for automation of multi-channel cold outreach clubbed with generating leads and managing them.

Black Friday Deal: Get a Lifetime Deal at just $149

How to avail: Click this link.

Deal available: November 1 – December 31, 2022

Enthu.AI helps customer-facing teams improve the quality of their customer experience delivery through faster and better agent monitoring, evaluation and coaching by leveraging Speech AI. Enthu.AI automatically surfaces opportunity areas personalized for each agent so that supervisors can focus on delivering coaching rather than listening to calls minute by minute.

Black Friday Deal: 40% off on the annual plan

How to avail: Request a free demo on the pricing page.

Deal available: November 21 – November 30, 2022

Lead Generation

Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform.

Black Friday Deal: 50% on any plan

Coupon Code: BLACKFRIDAY

Deal available: November 21 – November 30, 2022

CallPage is a lead capture solution that, once installed on a website, allows a website user to order instant phone contact in just 28 seconds. According to data provided by CallPage, the widget helps increase the number of leads generated from the website by an average of 35%–120%. 

Black Friday Deal: 45% discount on a one-year subscription to any plan 

Coupon Code: BLACKFRIDAY2022

Deal available: The promo code is valid from November 22 to November 25 until midnight. The offer is valid for new users only and within the countries supported by CallPage.

FindThatLead is an all-in-one lead-generation tool that allows you to contact people, local businesses, and companies in a given industry. We provide you with contact information from public sources with our search and prospecting tools, we help you run email campaigns to contact them – All in one tool!

Black Friday Deal: 50% off for all the monthly payments

How to avail: Landing page will allow to make the purchase.

Deal available: November 21 – December 5, 2022 

Create engaging smart pop ups and email contact forms using Poptin’s no-code popup builder. With Poptin, you can show responsive lightboxes, gamified pop ups, exit intent pop ups, overlays, bars, social widgets, contact forms, and more. It has a variety of customizable templates and optimization tools to achieve better sales conversion rate, drive more email signups, generate qualified leads, and more. 

Black Friday Deal:  35% off on all Poptin annual plans

Coupon Code: bfpoptin22

Deal available: November 14 – December 3, 2022

Design

Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.

Black Friday Deal: 50% discount on annual plans

Coupon Code: BLFPIXPA50

Deal available: Nov 24 – Dec 31

If you’re looking for a platform where you can create all your branding designs, Placeit is a great tool! With more than 50K templates and a growing library of designs made by professionals each day, you can create eye-catching images. Make everything from logos and videos to your social campaign with branded images in minutes.

Black Friday Deal: 50% off annual – $44.82/year – $3.74/month on Subscription Renewals. From Mon 14th – Tue 22nd 

33% off annual – Only $5 a month / 10% off monthly subscription $13.45. From Wed 23rd – Tue 29th

How to avail: The discount will be available at the checkout.

Deal available: November 14 – November 29, 2022  (depending on the selected plan)

Xara Cloud is a template-based creation and editing tool where anyone — even without design experience — can produce professional-quality marketing materials for their business. A drag-and-drop editor allows for an agile creation of social media posts, e-books, display banner ads, slide presentations, and more. Xara automatically imports your colors, logos, font styles so you can focus on your message while knowing the branding and design elements are sorted.

Black Friday Deal:

BLACKFRIDAY22: 40% OFF Xara Cloud Pro and Pro+ Annual Plans
BLACKFRIDAY2022: 50% OFF Xara Cloud Team and Team+ Annual Plans

How to avail: Enter the coupon code at checkout and enjoy all our Pro or Team features and templates.

Deal available: Until November 25 at midnight

This Black Friday, you can join Creative Tim Club and get access to all Creative Tim Premium Products that are already launched or will be launched in the future! Take advantage of this limited offer and your design hours will be covered forever.

Black Friday Deal: up to 90% OFF

How to avail: Enter the campaign page and choose Creative Tim Club.

Deal available: November 21 – November 27, 2022

AI

accessiBe provides a variety of AI-Powered solutions for testing and remediating for web accessibility. accessiBe’s full suite of web accessibility solutions enable businesses of all sizes, from solopreneur to large corporations, to take part in global inclusion efforts and to make their websites available to all users, including those with disabilities. A market leader, accessiBe is relied on by businesses who strive to comply with web accessibility standards and regulations (i.e. WCAG and ADA).

Black Friday Deal: 30% off on all new deals

*Discount rate is valid for 1st year only

*Renewals for existing licenses are not eligible for the discount

How to avail: Prices will be reduced by 30% in the systems, and the discount will be displayed automatically in our checkout experience.

Deal available: November 23 – November 29, 2022 

Vouchery.io is an AI-Powered Promotion Infrastructure that helps brands to automate personalised e-commerce promotions, increasing the Promotional ROI as a result. 

Our predictive platform enables to timely trigger the most relevant promo offer at every step of customer journey, and limit its redemption to eliminate coupon fraud and abuse.

All designed to help brands leverage contextual incentive systems to nudge Consumer behaviour towards positive societal outcomes and in result, build long-lasting relationships.

Black Friday Deal: 50% off a 3-month subscription on any plans, in value or donation to Voices of Children

How to avail: Deal will be applied automatically. 

Deal available: November 25 & November 28, 2022

InstaCopy is an AI-based content creator that generates marketing copies, ad copies, Quora answers, headlines, blogs, and more! It generates high-quality content almost instantly using advanced artificial intelligence. So, you just need to enter your writing goal, topic, and other essential parameters to get well-structured SEO content automatically!

Black Friday Deal: 50% off on All Yearly Plans

Coupon Code: BF2022

Deal available: November 1 – December 31, 2022

Other

VYPER lets you to create viral giveaways and contests to build your email and sms lists. Build stunning on brand giveaway pages (no VYPER branding) and gamified bonus actions to incentives social shares, tags and other engagements. 

Black Friday Deal: 50% off VYPER plans for life (Includes a Free Brand Building Course Worth $500)

How to avail: Visit the link to redeem the offer.

Deal available: November 22 – November 29, 2022 

SMSAPI is a global SMS gateway for companies, startups and public institutions. Our bulk SMS messaging service is available from the Customer Portal, mobile app and open SMS API. Automate SMS communication in any system (e-commerce, CRM, marketing automation) with ready-to-use plugins and integrations.

Black Friday Deal: Make your mobile communication cheaper with a one-time offer for new customers: use the code and get 15% more SMS messages.

Coupon Code: 15BLACK2022​

Deal available: November 1 – November 30, 2022

Monitors uptime and proper functioning of websites and web applications. Detecting outages, missing content, slow-downs, feature malfunctions, Core Web Vitals problems, domain & SSL certificate expirations, presence on blacklists and search engine robots blockades. Provides email and SMS alerts, cyclic and on-demand reports, status pages, integrations (WordPress, Drupal, Joomla, Magento, PrestaShop) and API.

Black Friday Deal: 50% off, one-time, only for new customers

Coupon Code: SUPERBLACK22

Deal available: November 25 – November 30, 2022

PlayStory is a fully-loaded interactive video creation tool that helps increase viewer engagement. The tool is the best for marketers looking to create highly-converting videos.

You can upload videos or record them using the tool, and add interactive elements such as questions, meeting links, etc. It is possible to create multiple pathways for your videos and let the viewer actively control them, giving them a personalized experience.

Black Friday Deal: Get a Lifetime Deal at just $19

How to avail: Visit this link.

Deal available: November 1 – December 31, 2022

Create a successful reward programs with the right plugins. Points and Rewards for WooCommerce is a well-built plugin that helps you run a reward program and reward customers with points conversion, fixed discount, percentage discount, free shipping and free products.

Black Friday Deal: Flat 30%

Coupon Code: BFCM30

Deal available: Lasts till December 2022

Why should you check out the best Black Friday deals?

Black Friday and Cyber Monday SaaS deals are a great way to get the best SaaS tools for your business. Many companies offer deals that will help you boost your business. Whether you choose a deal for the first 3 months, 6 months, or one from yearly plans, you can still get a piece of software that will prove valuable.

Why are SaaS companies one of the best options for Black Friday and Cyber Monday? There are several reasons.

  • First of all, Black Friday deals are a great way to check out new tools. If you ever wondered whether you should switch tools or try a brand new solution, Black Friday and Cyber Monday are the best time to try them out. This is the only time in the year when you can get the best SaaS deals. The deals usually are valid for four days (from Black Friday to Cyber Monday).
  • Secondly, many SaaS tools offer monthly subscriptions. If the tool doesn’t meet your expectations or the Black Friday deal wasn’t so generous after all, you can easily cancel the subscription.
  • Thirdly, SaaS deals cover almost every business area. No matter whether you need a lead generation software or employee monitoring one, you can find a company that provides the service and apply some Black Friday discounts.

To sum up, Black Friday deals and Cyber Monday deals are the best time of the year to try them out! So choose the best Black Friday deal and boost your business.

Here you can see our current Black Friday deal: Brand24’s Pricing and Plans