Best Social Listening Tool for Modern Marketing Teams.
Built for everyday marketing work. Track audience conversations,
understand sentiment, and measure brand visibility.
Join 4000+ Brands in the AI Revolution
For marketers shaping strategy with audience signals.
See how people talk about your brand.
Follow brand mentions to understand how audiences discuss your brand outside the channels you own.
Understand how campaigns perform.
Connect launches or campaigns with audience reactions and sentiment changes to see how they influence brand perception over time.
Catch social insights early.
Spot viral topics, unexpected feedback, and fast-growing trends while there’s still time to act on them.
A key tool in your marketing stack.
Whether you’re a one-person marketing team or leading a department,
Brand24 adapts to how you work and what you need.
For marketing teams handling complex brand presence.
Monitor all key channels in one place.
Track brand mentions across 25+ million sources (from social media and news, to forums, reviews, and more), without splitting team attention between multiple tools.
Stay on top of dynamic discussions.
Follow changes in attention and sentiment as they happen, and get alerted when important topics start gaining traction.
Tailor insights to different team roles.
Use 12+ filters and create personalized alerts for each team member to track what matters most: from campaign discussions to product feedback.
Power up your marketing team
with AI-driven insights.
When conversation volume grows, manual analysis stops scaling.
Use AI tools to organize brand discussions, highlight meaningful changes, and keep focus on what needs attention.
Identify sentiment.
Analyze how people respond to you by automatically identifying sentiment and tone across brand mentions.
Spot unusual spikes.
Catch anomalies in mentions volume or sentiment spikes, and see which conversations, topics, or events could cause the change.
Get clear AI summaries.
Group mentions into topics and patterns to quickly understand what dominates the discussion and why you should care.
If I could recommend one social listening tool, it would definitely be Brand24. It’s transformed how I manage my brand and my clients’ brands.
Phil Pallen
Brand Strategist
Learn more
from our experts.
Alicja Wójcik
Marketing & Social Media Specialist
@ Zrzutka.pl
There are many fundraisings online, but their organizers don’t always tag us in their content. Moreover, portals writing about fundraisers sometimes don’t include links. Brand24 helps us identify such mentions online.
Frequently
Asked Questions:
What kind of marketing teams use Brand24?
Brand24 is used by high-performing marketing teams of different sizes, from solo marketing professionals to full marketing departments managing multiple campaigns and channels.
The tool adapts to how teams work, whether that means daily execution, strategy planning, or performance oversight.
Marketing teams use Brand24 to:
- keep shared visibility across campaigns and channels
- understand how marketing efforts are reflected outside internal dashboards
- support collaboration between team members working on content marketing, search engine optimization, social media, and brand management
This makes it a practical tool for data-driven decision making for both small and large marketing teams.
Can social listening tools support collaboration across an entire marketing team?
Yes. Social listening tools like Brand24 are designed to support collaboration across the marketing team structure. Different roles can focus on different insights while working within the same shared tech stack.
For example:
- social media marketing specialists focus on comments and engagement to optimize building brand awareness
- content marketers track content performance and brand voice to develop strategies for content marketing
- marketing managers monitor trends, risks, and reporting to assess marketing budget performance
This helps all marketing team members track performance in multiple channels and stay aligned without slowing down individual workflows.
How can marketing managers use Brand24 to oversee campaigns and results?
Marketing managers use Brand24 to connect marketing actions with observable outcomes in brand visibility and perception. The tool helps managers understand what changed after campaigns launched and why.
Marketing managers rely on Brand24 to:
- track changes in key performance indicators related to marketing campaigns over time
- explain results using target audience reactions
- support reporting on team's efforts and discussions during weekly meetings
This supports clearer accountability and establishes consistency in communication within the marketing team.
Marketing doesn’t stop at execution. It continues in conversation.
Add social listening to your everyday marketing toolkit. No credit card, no commitment.