Real-Time Mention Analytics.

All your online conversations in one place. Analyze reach, engagement, sentiment, UGC, influence metrics, and more.

With mention analytics you can elevate your brand monitoring and understand how your brand appears across the web.

Join 4000+ brands in hashtag counting

Analyze your brand mentions.

You’re guessing what people think. Stop and stay one step ahead of the conversation.

Whether it’s a negative review or a positive comment, real-time monitoring helps you react quickly.

Get instant feedback.

Immediately see the results of your marketing campaigns and adjust your next steps.

Spot emerging trends.

Measure how often users share, like, and comment on your brand online, and tap into conversations.

 

 

Social media managers rely on a robust social media monitoring tool to stay ahead of trends and crises.

Monitor 25 million sources.

Stay updated with what’s being said across the web, including news sites, social media channels, blogs, forums, review sites, and many other platforms.

Brand24 collects all important mentions covering your brand, competitors, or other specific keywords.

Detailed metrics. 

Likes look great. But are they driving anything?

Use an advanced mention analytics tool and don’t make decisions based on partial info. Analyze:

Awareness.
Mention volume, reach (social + non-social).

Engagement.
Likes, comments, shares, interactions.

Impact.
Custom Presence Score, UGC, share of voice, AVE.

…and more insights to guide your strategy.

Tracking online conversations alongside updates from news sites helps teams react quickly to important developments.

Simplify your work with AI-powered insights.

AI Sentiment Analysis​.

Understand how people feel when they mention your brand.

AI reviews your brand mentions and tags them as positive, neutral, or negative.

Track sentiment over time to catch quiet shifts early. Filter by sentiment to see what drives praise or complaints.

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Use the best media monitoring software.

AI Emotion Analysis.

Dig deeper and understand the emotional context behind brand mentions.

Emotion Analysis detects signals like admiration, anger, disgust, fear, joy, or sadness in posts, comments, and reviews.

Use it as independent customer feedback to see the public perception of your brand.

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An analytics tool helps you monitor social media metrics without digging through spreadsheets.

AI Events.

Spot sudden spikes in your brand mentions fast.

The Events detector separates real anomalies from normal fluctuations. It also analyzes real-world events and identifies what triggered the jump, providing context for your response.

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Access your Instagram follower tracker.

AI Topic Analysis.

Discover what subject your customers discuss the most.

AI scans your mentions and groups them into clear themes. It shows which topics drive the most reach, mentions, and engagement.

Use this data to create the perfect social media strategy and match your audience's interests.

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Combine sentiment analysis with media analytics to understand how people feel and why.

AI Intents Analysis.

Understand why customers mention you.

Intent Analysis sorts mentions by intent, such as asking questions, sharing opinions, or doing research.

Use it to identify early signals of buying intent, support needs, or looking for competitors. Turn social listening into your system for spotting opportunities.

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Measure post engagement using engagement metrics.

Set real-time alerts.

Socials move fast. One negative thread can explode overnight. If you see it too late, the story is already everywhere.

 

Get notified when your company is mentioned online and protect your brand reputation.

Choose your channels.

Send alerts where your team works. Slack, MS Teams, email, or in-app.

Use 12+ filters.

Avoid being overwhelmed. Customize by negative sentiment, specific keywords, engagement, selected platforms, and more.

Effective media monitoring becomes far easier when supported by advanced media monitoring tools that automate the heavy lifting.

Monitor everything that matters.

Smart filtering.

Too many mentions, too many platforms, too little time.

You shouldn’t need 20 tabs to answer one question. Sort through the noise fast. Use advanced filters to surface the mentions that have the biggest impact on your brand.

Track influential voices.

Limit sources.

Include or exclude phrases.

Isolate sentiment.

& more.

Combining social listening with sentiment analysis uncovers not just what people say but how they truly feel.

Customizable reports.

Export data in the format that works best for your workflow.

QuickShare Reports.

Customizable
PDF Reports.

E-mail Reports.

QuickShare Reports.

Share the highlights in seconds, without any downloads or email attachments.

Create interactive, data-packed reports in a click. Ideal for keeping your boss, coworkers, or clients informed without hours of manual work.

  • Professional and polished – Build clean, easy-to-scan online reports for internal updates or client-ready presentations.

  • Instant access – Share a link with real-time data and up-to-date performance metrics. No Brand24 account required.

  • Custom views – Filter by date range, platform, or keyword so recipients see only what matters.

What's included:

Key positive and negative mentions, engagement, reach, and sentiment charts, AI-generated summaries, flexible filters.

Customizable
PDF Reports.

Build on-brand, client-ready reports in just minutes.

Decide exactly what makes the cut. From mentions and charts to core metrics and top influencers, trending hashtags, you can tailor the report to match your goals.

  • Fully customizable – Enjoy total freedom to pick what goes in, and share only the mentions, charts, and metrics that matter.

  • Branded design – Add your logo, colors, and short context notes for a professional look.

What you can include:

Summary of mentions, the volume of mentions, social and non-social reach, the context of the discussion, most popular mentions, most active public profiles, trending hashtags, and more.

E-mail Reports.

Wake up to the recap and keep everyone updated on autopilot.

Send daily or weekly digests straight to your team's email so they stay on top of what matters, even if nobody opens the app.

  • Automated delivery – Get recurring summaries that arrive on schedule with zero extra work.

  • Easy to include others – Loop in clients, teammates, or your PR agency anytime.

What's included:

Number of mentions, changes in social media reach, number of interactions, positive and negative mentions, and top mentions from social media and non-social media sources.

Why use Brand24 for mention analytics?

Phil Pallen photo

If I could recommend one social listening tool, it would definitely be Brand24. It has changed how I manage both my brand and my clients’ brands. Unlike most mention analytics tools that only scratch the surface, Brand24 offers robust features that track public perception, analyze competitors, and provide crucial customer insights.

Phil Pallen

Brand Strategist

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from our experts.

Lay Kuen Y.

Lay Kuen Y.

Community Lead @ MailerLite

It’s useful to see trends and patterns emerge, particularly when it comes to brand monitoring. Brand24 helps filter out the noise and highlight significant mentions, which is invaluable.

 

szymon szymanski xtb

Szymon Szymanski

Chief Growth Officer @ XTB

We use the data to verify if the strategy we’ve implemented delivers the results we expected. From that perspective, Brand24 is a key tool for evaluating how effective we are as a marketing team.

Frequently
Asked Questions:

What sources does Brand24 track, and how does it collect and categorize mentions in real time?

Brand24 tracks mentions across social media, news sites, blogs, forums, and review platforms. It collects posts in real-time and organizes them so you can see what matters quickly.

  • Use it for brand monitoring across 25 million+ public sources.

  • You can review reach, engagement, sentiment analysis, and more with detailed analytics.

  • Filters help you narrow down what you need and get accurate results.

  • Brand24 also works as an ongoing social media monitoring tool, showing you all social media analytics, without any manual checks. Built for busy social media managers.

How can Brand24 help me protect my online reputation and respond faster when negative mentions start trending?

Brand24 helps you spot negative mentions early and react before they spread, providing real-time alerts and context.

  • Protect your online reputation by monitoring what people say about you in public.

  • Set alerts for spikes, keywords, or negative sentiment.

  • Jump into key threads and engage at the right moment.

  • Brand24 supports faster crisis management with anomaly detection and instant notifications.

  • Use these insights to enhance your replies and reduce confusion.

How can I compare my brand with competitors using Brand24?

You can benchmark your brand against others and turn data into clear reports. Then you can share updates with your team or clients in minutes.

  • Use the Comparison Tab to run competitor analysis using the same metrics for each brand.

  • Compare mention analytics such as mention volume, reach, engagement, sentiment, and more.

  • Create summaries and charts, then share insights as a link or PDF.

 

Find the one mention that changes everything.

Know what to fix, and what to repeat. No credit card, no commitment