How to Get More Engagement on X (Twitter)? 17 Easy Ways

It can be tough to get people to pay attention to your tweets, but with the right tips and tricks, it’s definitely doable. In this guide, we’ll give you an idea of how to get more engagement on Twitter.

Once you start getting more engagement, you’ll see a lot of benefits – from gaining new followers to increasing website traffic.

Not only that, but you’ll also be able to build better relationships with your current followers.

Value rarely goes unnoticed.

Read on to find out more about the secret sauce for more Twitter engagement!

Table of contents:

• Twitter engagement definition
• 17 ways to increase Twitter engagement
• The wrap-up

Twitter Engagement Definition

Twitter engagement comes in many forms. Here are the main actions you should keep your tabs on:

• Favorites: The number of times a tweet has been favorited 

• Replies: The number of replies to a tweet 

• Retweets: The number of times a tweet has been retweeted 

• Likes: The number of likes a tweet has gotten

Some of the lesser-known but almost equally important metrics are as follows:

• Media Views: The number of times a photo or video in your tweet has been seen 

• Hashtag Clicks: The number of clicks on a hashtag in your tweet 

• Mention Clicks: The number of clicks on a username mentioned in your tweet 

• URL Clicks: The number of clicks on a URL in your tweet 

You can use Twitter Analytics to measure Twitter engagement – anything between 0.09% and 0.33% is a good result. 

17 Ways to Increase Twitter Engagement

01 Be relevant

Twitter is all about being relevant. To increase engagement on the platform, it is essential to tweet about topics that are trending and that Twitter users will be interested in.

This doesn’t mean that every tweet needs to be serious – in fact, humor is often a great way to engage Twitter users. However, it is important to make sure that the tweets are timely and add something new to the conversation.

02 Engage with other people

77% of Twitter users feel more positive about a brand when their tweet has been replied to.

If you’re like most people, you probably use Twitter to stay up-to-date on current events, share your thoughts on hot topics, and connect with like-minded individuals. But if you’re not connecting with a wider audience on Twitter, you’re missing out on a huge opportunity to increase your engagement and reach.

When you interact with other users on Twitter, they are more likely to return the favor. This means that your tweets are more likely to be seen by a wider audience, and you’re more likely to gain new followers.

Additionally, engaging with other users helps to build relationships and creates a sense of community. When people feel like they know and trust you, they’re more likely to pay attention to what you have to say.

03 Utilize Twitter as a customer service platform

Twitter engagement is increasingly important for businesses that want to connect with their customers in real time. Utilizing Twitter as a customer service platform helps businesses quickly resolve customer complaints and queries, build relationships with customers, and create a more positive brand image.

Twitter allows businesses to interact directly with their customers in a way that is informal and immediate. This direct interaction builds trust and loyalty between customers and businesses, as customers feel that their concerns are being heard and addressed promptly.

In addition, by publicly responding to customer queries on Twitter, businesses can demonstrate their commitment to excellent customer service.

Furthermore, utilizing Twitter as a customer service platform can help businesses to identify potential problems before they become major issues.

By monitoring Twitter conversations, businesses can keep tabs on customer sentiment, and identify any areas where they need to improve. In this way, Twitter can be used as an early warning system, helping businesses to avoid PR disasters.

To monitor Twitter conversations, you can use social listening tools like Brand24. Take a look at the Mention tab:

04 Fulfill your audience’s needs

Social media marketing is all about engaging with your target audience and developing personal and meaningful conversations.

One of the best ways to do this is to fulfill their needs. When you provide relevant and useful content to your audience, they are more likely to engage with it.

This, in turn, will help to increase your Twitter engagement. To effectively fulfill your audience’s needs, you need to understand who they are and what they’re looking for.

Once you have a good understanding of your target audience, you can create content that resonates with them and helps them achieve their goals.

05 Time your tweets

Twitter is a fast-paced social media platform where users are constantly scrolling through their timelines. As a result, properly timing your tweets is crucial for ensuring that your content is seen by as many people as possible.

Posting at the right time can help you to reach a larger audience, and it can also help to increase engagement levels. When you time your tweets effectively, you’re more likely to get seen by people who are interested in what you have to say, which means that they’re more likely to engage with your content. 

So, how to time your tweets?

There isn’t a one-size-fits-all answer. It all depends on the industry you’re in, your audience, and your competitors. There are multiple conflicting studies which don’t give a conclusive answer.

I agree with HubSpot’s suggestion, though. Anytime between 12 pm to 3 pm and around 5 pm seems about right, as it coincides with lunch breaks and the time when people commute back home.

06 Use Twitter Polls

Twitter polls are an easy way to engage your followers and get feedback on anything from what color they prefer to what they think about a current event.

Asking questions also shows that you care about their opinions and want to hear what they have to say.

The more engaged your followers are, the more likely they are to stick around and keep using Twitter. In addition, Twitter polls are a great way to increase your follower count.

When people see that you’re regularly posting Twitter polls, they’ll be more likely to follow you so they can participate in the fun.

07 Keep it short

In the age of social media, it’s easy to get lost in a sea of posts, tweets, and updates. With so much information being shared, it can be hard to stand out from the crowd.

That’s one reason why keeping your posts short can be more effective.

On platforms like Twitter, which encourage users to quickly scroll through their feeds, a shorter post is more likely to catch their eye. And since you have less space to work with, you’re forced to get straight to the point.

As a result, your tweets are more likely to engage your followers and prompt them to respond.

08 Use hashtags

Hashtags are an easy way to find relevant conversations on Twitter. If you use trending hashtags, you can increase your chances of being discovered by people who are interested in what you have to say.

Read: How to find trending hashtags on Twitter?

When you use hashtags, make sure to add them sparingly and only use ones that are relevant to your content.

Stuffing your tweets with them will not only turn off potential followers but will also make it more difficult for people to find your tweets in the first place. Use hashtags thoughtfully and you’ll notice an uptick in your engagement in no time.

09 Focus on value

When you focus on value, you create personal and meaningful conversations. This, in turn, leads to increased engagement on Twitter.

People are more likely to respond to a tweet if they feel like they are having a conversation with a real person.

When you focus on value, you show that you are interested in what the other person has to say. This helps to create a rapport and builds trust.

10 Ask for a retweet

Asking other users to retweet your content is a great way to increase your engagement on Twitter. When you ask for a retweet, you’re effectively asking other users to help promote your content. T

his not only increases the visibility of your content but also helps to build relationships with other users.

In addition, by asking for a retweet, you’re indicating that you value the opinions of other users. Again, this can help to build trust and goodwill among your followers. 

11 Launch threads

Starting interesting Twitter threads can help increase your engagement on the platform, regardless of your industry or sphere of influence.

Why? Because Twitter is a conversations platform first and foremost.

By starting an interesting thread, you’re inviting others to engage with you in a conversation. This helps you build relationships with other users and gets your tweets seen by more people as other users share and respond to your thread.

12 Share your voice in trending discussions

The more you interact with other users, the more likely they are to interact with you. And one of the best ways to increase your engagement is to participate in trending discussions.

When you share your voice in these conversations, you show your expertise and boost your reach. As a result, you’ll be more likely to gain new followers and build relationships with other users. 

13 Tweet daily

If you want to increase your engagement on Twitter, one of the best things you can do is space out your tweets.

Posting 1-4 times a day is a good rule of thumb. Also, make sure to tweet at different times of the day so that your tweets are seen by as many people as possible.

14 Run competitions

Running competitions on Twitter can be a great way to boost engagement. By asking people to tweet using a specific hashtag, you can encourage them to interact with your brand and start conversations.

You can also use competitions as an opportunity to gather user-generated content (UGC), which can be extremely valuable for marketing purposes. And because Twitter is a public platform, running competitions can also help to raise awareness of your brand and product among a wider audience. 

15 Ask questions

As a Twitter user, you may have noticed that some of your most engaged followers are also the ones who ask you the most questions.

While it may seem counterintuitive, asking questions can be a great way to increase your engagement rates. For one thing, questions show that you are interested in what other people have to say.

Asking questions also gives people a chance to share their thoughts and experiences, which can help to create a sense of connection and community.

In addition, questions can help to spark debates and conversations, which can encourage people to stick around and continue engaging with you. 

16 Don’t flood

One of the worst things that can happen to your engagement levels is flooding. When there’s too much content coming at your followers too quickly, they start to tune out. Their brain gets overwhelmed as they can’t process all the information, and they disengage.

Flooding can happen for several reasons. Maybe you’ve been posting more frequently than usual. Or maybe you’ve been reposting a lot of other people’s content. Either way, if you’re not careful, you can easily overwhelm your followers and see a decrease in engagement.

So what can you do to avoid flooding?

First, take a step back and assess how much content you’re putting out there. If you’re posting several times a day, try scaling back to once or twice a day. And, if you’re reposting a lot of other people’s content, make sure to space it out so that it’s not all coming at your followers at once.

17 Engage with your competitors

When you engage with other businesses in your industry, you get exposed to their followers. And if you’re providing valuable information or engaging in thoughtful discussion, those followers are more likely to follow you back.

Additionally, by engaging with your competitors, you’re showing that you’re confident and knowledgeable about your product or service. This helps to build trust with potential customers and makes them more likely to do business with you.

The wrap-up

Twitter is a powerful tool that can help you reach a wider audience for your brand or business. However, simply having a Twitter account is not enough – you need to be active and engaged to get the most out of the platform. 

By following the tips in this article, you can start to increase your Twitter engagement and build a more engaged and responsive audience. 

With a little effort, you can turn your Twitter account into a powerful marketing tool.

Remember that it is worth tracking your efforts. So start Twitter analytics and monitoring right now!