Customer retention is extremely important as the probability of selling something to an existing customer is 60-70%. That's quite a number!
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Drawing upon the potential of social media, marketers can now bag a great number of leads and drive conversions successfully. However, that’s easier said than done. To learn the art of digital marketing more efficiently and make things convenient, they would need a sensei- in this case, social media experts, aka influencers.
Jim Nico of The The Social Network Station® shares his knowledge on podcasts. Majority of Fortune 500 companies are seeing the value of having their own podcasts. You should see it too!
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