Blog / Katarzyna Dereń

100% human-generated content

Katarzyna Dereń

Content Team Leader and Social Listening Expert at Brand24

Expertise:

  • AI social listening
  • media monitoring
  • brand strategy

For over 4 years, she’s been participating in developing an AI-powered media monitoring tool. 

As a Content Manager, Katarzyna wrote blog posts about mentions monitoring, sentiment analysis, brand strategies, and social media. Currently, she’s managing a team of talented writers. In her opinion, to rank high in SERPs, it’s necessary to present the topic in a unique way.

After work, you can meet her watching a superhero movie in the cinema, or on the badminton court. Also, she’s a big fan of fantasy literature.

Education:

  • Tischner European University
  • Rzeszow University of Technology

All articles by Katarzyna

Digital Marketing
Feb 1, 2024

The 7 Best TikTok Monitoring Tools to Use in 2025

So many brands have TikTok accounts. They want to capture the platform’s massive marketing potential. Yep, with TikTok, you can gain a wide reach.

Katarzyna Dereń
Brand Image
Jan 31, 2024

How to Measure Brand Health & 8 Key Metrics to Track

A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!

Katarzyna Dereń

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

Start trial
1 2 3 … 11 12 13

Popular articles by Katarzyna

Top Reads

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [October 2025]

Social Media Reach: How to Measure & Improve It in 2025?

X (Twitter) Analytics Tools: The 10 Best to Try in October 2025

Sentiment Analysis: What is it & Why do You Need it in 2025?

Share of Voice: Definition, Calculation, Tools [2025 Guide]

9 Steps to Strong Brand Awareness Strategy [2025]

Guide to Brand Monitoring + TOOLS [2025 update]

6 Expert Tips to Master Brand Reputation Management

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.