How to track multiple hashtags on Instagram, Twitter, and Facebook?

How to track multiple hashtags on Instagram, Twitter, and Facebook?

No matter if you manage Instagram profile for your own use, for some organization, business, or a client, there is always a moment you wonder how to track multiple hashtags. Been there.

As you probably already checked, social media platforms internal search doesn’t allow you to search for more than one hashtag. Lack of multiple search could be a real pain.

The good news is that I have a solution!

It works for my professional and personal purposes, it will work for you too. Oh, and it’s a totally safe and legal way – don’t be afraid, it doesn’t require your Instagram login credentials. 

Here’s what you need to do to search multiple hashtags on Instagram, Twitter, and Facebook:

The solution is using a social listening tool – let Brand24 be an example here. This application allows you to track and engage all public mentions containing the keyword you want to monitor. In this case it would be a hashtag. So this tool will give you all mentions containing specific hashtag.

This video walks you through the steps on how to track your hashtag and the metrics that matter:

1. Create an account in Brand24. Set up a free trial (no credit card required). Enter the hashtags you want to monitor.

Enter the #mainhashtag as the keyword you want to follow. It could be your brand hashtag for example. Let say it’s #Brand24.

project creation wizard in Brand24 where you can track multiple hashtags across different social media platforms

From this moment, the media monitoring tool starts collecting mentions with your keyword from all over the Internet. You’ll have some data in the beginning, but I recommend you wait a little and let the tool work and gain new, latest data in a real time.

PRO TIP: set up a monitoring project before you begin your campaign or start a project. That way you’ll get the most accurate results.

2. BRAND24 collects mentions from all over the web, from social media (Facebook, Instagram, Twitter, YouTube, TikTok, and more) to websites and blogs. You will see all those mentions in the dashboard.

So, the next thing is to filter results by source. If you want to see, for example, only Instagram posts, all you need to do is to click on the Instagram icon:

3. Now, in the mentions tab, you can see social media posts published with your #mainhashtag. You can set the date range and use any other filter in the right column.

4. Ok, but where are my multiple hashtags results?
Keeping my example of tracking #Brand24 hashtag, now I want to see all posts with #Brand24 and #marketing hashtags.

Type the second hashtag in the internal search, like this:

And voila! The results below contain both of them!
This is the easy and proven way you can follow multiple hashtags.

Want more? NO PROBLEM 🙂

If you want to see posts with the set of hashtags which contains more than two, also use internal search but with {AND} operator.

Let’s say I need to track posts with #Brand24, #marketing, and #event to track all posts with our presence on the marketing events.

Isn’t it genius?

5. If you need any analyses of estimated social media reach, sentiment, engagement, or influence of those posts, go to the Analysis tab.
It’s also narrowed by filters and search results, so you’re able to get some conclusions easily.

Now you can take your hashtag campaigns management and analyses to the next level!

Set up your monitoring project and start now tracking multiple hashtags on Instagram, Twitter, and Facebook.

PS. How do you search multiple hashtags on social media? Feel free to share your experience in the comment section below.

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Gloria

Global Marketing & Community Manager @Brand24, Instagram expert, passionate mobile photographer, Quora active user, red wine & dachshunds lover.