Before explaining how to see trending hashtags on Instagram, let me celebrate hashtag’s 10th birthday.
Hashtag has been with us for a decade now. That’s right – in 2017, we celebrated its 10th hashtagivarsary! Since its invention in 2007, it has come a long way from grouping discussions in first IRC chats, revolutionizing social media to commemorating historical events and raising awareness about social issues. Hashtags #FTW!
And this is how it all started:
how do you feel about using # (pound) for groups. As in #barcamp [msg]?
— Chris Messina (@chrismessina) August 23, 2007
Even though hashtags have been implemented all across social media including Facebook, Twitter, Google+, LinkedIn, or YouTube, the biggest impact they actually have is on Instagram.
Here’s the plan for this post:
- How Instagram hashtags work:
- Instagram search engine
- Following Instagram hashtags
- Explore page
- Trending hashtags for business
- How to find trending hashtags on Instagram
- Hashtags on Instagram: Best practices in 2018
How Instagram hashtags work
Hashtags on Facebook don’t actually mean anything and hashtags on Twitter mean little.
On Instagram, however, hashtags are a matter of your “to be, or not to be” – they make your content discoverable, increase the social media reach of your posts. They categorize content and make your content visible to wider audience.
Hashtags are one of the best ways to grow your Instagram profile.
Try out media monitoring to track online mentions about any brand, product, service, marketing campaign, topic and more.
Instagram search engine
Instagram has a search engine users use to browse hashtags from their area of interest. Needles to say, in order make Instagram content searchable, the author has to use hashtags. The search engine shows also other popular hashtags.
Personally, I use this search engine to finally make my mind whether my next road bike should be a Cannondale, a Specialized, or maybe a Pinarello – from time to time I just enter #cannondale, #imspecialized, or #pinarello and just look.
Following Instagram hashtags
Apart from that, as a cyclist I just love looking at road bikes and in this case Instagram is to me the biggest source of pleasure at a hand’s reach. Thanks God we can follow hashtags since December 2017.
I’m not into slime but here’s an example of how following Instagram hashtags look like:
If talking about trending hashtags on Instagram, I need to mention the Explore page.
What is the Explore page on Instagram? It’s a recommendation engine that shows you trending content in Instagram. It’s an algorithm based on your Instagram history, the type of content you follow and watch there. When I go there, all I see are road bikes, travel, motorbikes and a few models.
Well, I don’t see any reasonable explanation why this foot landed there.
The thing about the Explore page is that getting there is a huge, huge, huge booster in reaching wider audience. It can be achieved by understanding and responding to the Instagram algorithm. There’s a couple of factors that decide if your content gets to the Explore page and one of them are trending Instagram hashtags.
Trending Instagram hashtags are super important in digital marketing – for businesses, personal brands and marketers getting the up there means reaching wider audience and, more importantly, potential customers.
Trending hashtags for business
Apart from being a photo-sharing social media platform, Instagram is also an effective marketing tool – companies use it to increase their social media reach, influence purchasing decisions and, ultimately, or acquire more customers.
Trending Instagram hashtags are key to expanding audience and succeeding in Instagram marketing.
Whether you what to boost your Instagram marketing, or simply get more followers and likes of your cycling adventures, top trending hashtags on Instagram are something you need to have under control.
This video has some good tips on how to find trending hashtags on Instagram and what they’re all about:
How to find trending hashtags on Instagram?
There’ a plenty of tools to find trending hashtags on Instagram so let’s have a look at three of them.
All-hashtag is probably one of the most popular and reliable engines for finding trending hashtags. It also offers more functions to manage your hashtags better.
- Hashtag generator: You can find top 30 trending hashtags for any keyword
- Hashtag creator: If you need your own hashtag but you don’t really feel like coming up with it on your own, All-hashtag will help you out
- Hashtag analytics: Ranking, popularity, recommendations are just some hashtag analytics features All-hashtags offer
- Top hashtags: All-hashtags creates lists of most popular hashtags from today, last 7 days, last month and all time. Such lists are managed for the most popular niches on Instagram
It lets you find top 100 trending hashtags that both contain your keyword and are connected contextually.
- Insta count: It expresses the number of occurrences of a hashtag on Twitter
- Filters: You can filter your hashtags by including / excluding emojis, numbers and your keyword
seekmetrics supports also other features connected to analytics and keywords on other platforms:
- Twitter analytics
- YouTube keywords
- Live Twitter counter
- Auto hashtags
- Auto emojis
- Banned hashtags
It’s a minimalistic and simple search engine for trending hashtags on Instagram. It has the convenient copy mode that allows copying hashtags directly to your Instagram post.
Also, below you can find a quick guide to using hashtags on Instagram.
Hashtags on Instagram: Best practices in 2019
Finding trending hashtags is just a half the story – another important part is how to use them properly.
How many is too many?
There are different theories about the number of hashtags an Instagram post should contain.
TrackMaven did a research on 1 000+ Instagrammers and what they found out was that posts with 11 hashtags received an average of 77.66 interactions.
On the other hand, Klear recommends using 2 hashtags…
The truth is, Instagram’s algorithm constantly changes. There’s no straight answer how many hashtags you should use on Instagram – you need to experiment on a living organizm and see what works for you. Give it some time, optimize, give it some time, optimize and after some time you’ll find the golden mean.
Keep them relevant
Using super trending hashtags is tempting but if irrelevant to your photo, they might do more bad than good. Instagram’s algorithm treats irrelevant hashtags as spam which may result in shadowban.
Use niche hashtags
Using niche hashtags will bring a highly targeted audience – they will drive quality engagement on your profile.
Don’t overuse your hashtags
If you post often, make sure you change hashtags but always keep them relevant and as trending as possible. Yes, it might be hard. Otherwise, Instagram’s algorithm will recognize you as a spammer.
Create hashtag lists
Make your life easier with a few hashtag lists you will only copy and paste into your instagram post. Remember to keep the lists fresh and avoid overusing them.
Now you know how to find trending hashtags on Instagram. If you’re interested in the topic more, check other, relevant reads: