Marcelina Lasota

Content Specialist and Social Listening Expert at Brand24

Marcelina is a Content Specialist at Brand24, specializing in brand monitoring and AI. She combines her passion for innovative AI solutions like AI media monitoring and marketing.

She is an engineer by education but has always been interested in marketing. At Brand24, she began her fully professional marketing career. She has a Bachelor’s degree in Mechanical Engineering and a Master’s degree in Engineering Management (Entrepreneurship and Innovation). Isn’t it surprising?

She loves learning new things, and nothing is impossible for her. She lived in Montenegro, Greece, Spain, and Portugal for a while, and now she is based in the mountains in Poland. That’s why you can easily find her on mountain trails.

Digital Marketing

The 4 Best Spotify Monitoring Tools to Use in 2025

Spotify monitoring tools are worth using, especially if you are a marketer, podcaster, musician or content creator. Check the 4 best of them to use in 2025!

Business Strategy

Restaurant Competitor Analysis: 4 Easy Steps [Guide]

The restaurant market is tough, and knowing your competitors inside out is key to success! This 4-step guide shows you how to analyze them like a pro!

Business Strategy

Hotel Competitive Analysis: 4 Easy Steps

The hotel market is very competitive, and to succeed, you need to know your rivals inside out. In this guide, we share 4 easy steps to help you analyze your competitors effectively!

Digital Marketing

11 Key Influencer Marketing Metrics You Should Track in 2025

Discover 10 key metrics and level up your influencer marketing! Learn about social media reach, share of voice, and much more!

Brand Image

How to Respond to YouTube Comments? 7 Golden Rules

Responding to YouTube comments is a powerful way to build engagement and strong community. In this article, we share 7 golden rules to help you handle all types of comments.

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