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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

All You Need to Know About Facebook’s News Feeds Algorithm

The Facebook's News Feeds Algorithm changes constantly giving all marketers a real headache over a declining organic reach. Here is how the Algorithm actually works.

5 Examples of Excellent User Generated Campaigns

Run out of fresh and engaging content ideas? Fear not! Here are the 5 Examples of Excellent User Generated Campaigns that actually worked out and can inspire your social media marketing success!

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Netflix Announcing “The Witcher” TV Series: Analysis of the Online Buzz

It is happening. The Witcher is getting a TV series by Netflix! We have analyzed social media buzz connected to the news. Here is the data.

CASE STUDY: How Satoria Group Monitors Their Hotels in Social Media

Satoria Group uses social media monitoring to manage their online reputation and acquire customer leads. Learn more inside!

Guide to Brand24: Analysis Tab

In another part of "Guide to Brand24", we describe the Analysis tab a.k.a. the heart of your project. See what kind of data it provides.

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