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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

6 Clever Ways to Use Facebook Groups for Growing Your Business

Are you struggling to generate engagement and reach due to recent Facebook’s algorithm changes? Seeking to foster a stronger sense of community around your brand? Or looking for a way to increase customer satisfaction and sales with word-of-mouth recommendations? You are in the right place and right time to learn how to get there.

How to Improve Content Distribution with Social Listening

Every Internet marketer knows it. Content can be of royal value only, when it can be consumed. A successfully content marketing thus, consists of two parts, your killer marketing content, and equally or even more important (?) - content promotion. Discover a few steps you need to follow to successfully promote your brilliant content with a simple use of Internet monitoring tricks.

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5 Reasons Why You Should Use Pinterest for Business

Please meet Pinterest. And the 5 Strong Reasons Why You Should Use it For Business.

LOL Content: Friend or Foe? 10 Examples of Humor in Marketing

With this post we take a look at some examples of hilarious and terrible ideas in marketing and advertising. Bucket List Contest with Malaysia Airlines? Check it out!

How Heineken Uses Social Media – Case Study

Heineken knows how to do social media. We looked inside their social media strategy to find out what makes it so successful. Want to know the results?

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