Tom Zietek

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising.

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right? Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

Digital Marketing

How to Measure Social Media Reach in 2025?

Here's how to measure social media reach for your social media posts, hashtags, marketing campaigns and social media profiles.

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How to Measure Brand Reputation using Web and Social Media Monitoring

Have a look at how you can measure brand reputation using Web and social media monitoring.

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The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2025]

Social media DO NOT provide extensive hashtag analytics; you need an external tool! Check our list of the best tools to monitor hashtag performance.

Digital Marketing

8 Easy Steps to Instagram Hashtag Analytics [2025]

Master hashtag analytics and explore how to track and analyze social media hashtags effectively with Brand24.

Digital Marketing

Everything You Need to Know about News Monitoring [2025]

News monitoring is exceptionally important! Check why should you do it and learn easy & actionable techniques of news monitoring!

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