Blog / Tom

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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Dec 3, 2025

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2026?

Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2026. Learn how to find them in 2 simple ways and get more backlinks!

Tom Zietek
Brand Image
Nov 20, 2025

How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

Tom Zietek

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

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Brand Image
Sep 3, 2025

How to Monitor Your Brand on Social Media and Beyond

Do you know what they say about your brand on the Web? You can easily find out in a few clicks. Here's how.

Tom Zietek
Digital Marketing
Aug 5, 2025

Top 18 PR Tools for Analytics, Monitoring, Outreach & More [2026]

Discover the best digital PR tools and find the perfect fit for your PR. Boost your PR strategy with the best tools for media monitoring, outreach, and more!

Tom Zietek
Business Strategy
Aug 1, 2025

12 Best Competitor Analysis Tools to Win the Market in 2026

Find the best competitor analysis tools. Outsmart rivals, refine your strategy, and stay ahead in the market. Discover Brand24, Semrush, Kompyte, +10 more.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

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The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.