Blog / Tom

100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Nov 20, 2025

How to Use Social Media Marketing for Hotels

Check some examples of social media marketing for hotels. Get inspired, boost your online presence and, ultimately, get more customers!

Tom Zietek
Brand Image
Nov 20, 2025

How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

Tom Zietek

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Trend Analysis
Oct 23, 2025

9 Thoughts About the Future of Marketing

Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!

Tom Zietek
Digital Marketing
Oct 4, 2025

Why Is User Generated Content So Important? – 3 Real Brands Examples

User Generated Content has become one of the hottest social marketing trends now and a real driving force for growth and revenue. Here is all you need to know why.

Tom Zietek
Brand Image
Sep 3, 2025

How to Monitor Your Brand on Social Media and Beyond

Do you know what they say about your brand on the Web? You can easily find out in a few clicks. Here's how.

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

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Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.