Analytics & Reporting

Measure what matters. Explore guides on social media analytics, marketing metrics, performance reporting and business intelligence dashboards - so you can make smarter decisions based on real data.

All articles in this category

How Mercedes-Benz Uses Social Media – Case Study

Mercedes-Benz knows how to get the most out of social media. Have a test drive with us and find out what makes their social media strategy so successful.

2 Million Mentions Analyzed: The Top 100 Marketing Influencers Report is Here!

The Top 100 Marketing Influencers report is out! We analyzed 2 million mentions and 4 million interactions to find out who drives the biggest online engagement.

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

Best X (Twitter) Marketing Campaigns

Take a look at the best Twitter marketing campaigns and the key takeaways you could implement to your marketing strategy.

Context Analysis: Everything You Need to Know [2025]

Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.

CASE STUDY: How We Increased Our Monthly Blog Traffic by 136% with One Blog Post (and Pikachu)

Here's the story of how we doubled our monthly blog traffic by posting the right article at the right time. Check out screenshots from Google Analytics and Facebook to see what happened!

1 2 3 15 16 17

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.