Analytics & Reporting

Measure what matters. Explore guides on social media analytics, marketing metrics, performance reporting and business intelligence dashboards - so you can make smarter decisions based on real data.

All articles in this category

What is Data-Driven Marketing? Benefits & Strategy

Although many marketing campaigns require creativity and brainstorming, you can use hard data acquired from various analytics tools to improve your strategy. Here's how to do data-driven marketing properly and increase your sales.

What You Can Learn From Sony PlayStation Social Media Monitoring

PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

CASE STUDY: How Futuramo Uses Social Media Monitoring to Track Social Media KPIs, Provide Customer Service and More!

Futuramo provides a variety of project management tools for all sorts of companies. Here's how Brand24 helps them track social media KPIs and more!

Top 100 Digital Marketers 2019: a Data-based Report

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media monitoring projects examining over 500 influencers.  Over five months we have analyzed these mentions to […]

A Look at The 2018 FIFA World Cup From a Media Monitoring Perspective – Matchday 1

Let's take a deep dive into media monitoring of The 2018 FIFA World Cup and analyse the stats such as a number of mentions, social media reach, or most active locations.

1 2 3 14 15 16 17 18 19 20

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.