Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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Social Media Sentiment Analysis: Guide for 2025

Social media sentiment analysis is crucial for understanding your brand performance and driving improvement. Take care of how your target audience sees you!

Company Reputation: Strategy and Tips [Guide for 2026]

Spirit Airlines' reputation worsens daily due to regular mishaps. You will learn about the company's reputation strategy and the most important tips on the example of this company.

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How to Master Healthcare Reputation Management in 2026? 5 Steps

Learn how to manage the reputation of hospitals, pharma companies, clinics, and healthcare professionals. Check out this article!

How to Track LinkedIn Mentions? [2026]

LinkedIn mentions are a valuable source of data about your brand! They are needed to understand your audience. Monitoring and tracking LinkedIn mentions is a must. Learn how to do it!

How to Do a Brand Audit? The 10-Step Guide [2026]

A brand audit will help you determine the strengths and weaknesses of your company, discover the expectations of customers and analyse the sentiment around your brand.

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