Brand Image

Brand image is more than a logo that helps to identify your brand. It plays a crucial role in defining which companies can succeed or not. If you want to build a solid business plan you have to know how customers feel about your brand. Check out the blog posts to start identifying what people are thinking about you.

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How to Measure Brand Health & 8 Key Metrics to Track

A brand health check will help you measure how your brand can help you achieve your business goals. Here's how to conduct a brand health check!

Context Analysis: Everything You Need to Know [2025]

Context is everything. It's the who, what, where, when, and why of a situation or event. And it's important because it helps us make sense of things.

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9 Key Brand Awareness Metrics You Need to Measure

Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!

A Bit Too Polite: 13 Good Practices for Building Customer Relationships

One of the the things I get asked about the most is building relationships with customers. Since we aim to run Brand24 with transparency, I thought I’d share our internal guidelines for customer service. I’m sharing them in the same form as I would with our team. Usually I’d send it in an email to […]

How to effectively communicate with your clients – 10 proven tips

Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.

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