Check our interview with Birgit Pauli-Haack and see what she thinks about digital marketing, online presence and the usage of social media monitoring tools.
Share of voice is one of the most important marketing metrics. It will help you to measure brand awareness and increase your market share! Read the article!
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Discover the power of TikTok mentions for brand growth and audience research! Uncover strategies to track, analyze, and optimize your TikTok presence.
Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.
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