How do customers feel about your products or services? That's important question business owners shouldn't neglect. Positive and negative words matter. The good news is that you can measure customer satisfaction through sentiment analysis.
Category: Brand Awareness
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Employer branding is a process that differentiates an organization from its competitors by building relationships with potential and current employees.
Using Quora for business might seem like a daunting task. Have a look at what we've learned and tested and start implementing some of the tips today.
Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]
Here're bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.
Online Presence Score is a metric that can help you understand how popular is your business online. Learn how to measure it inside this article.
Unlinked brand mentions make a huge opportunity for backlink acquisition and boosting your website’s rankings. In this article, you’ll learn how to find and keep track of you unlinked brand mentions. Without further ado, let’s get to it. How to find unlinked brand mentions? The best way to find online mentions about your brand is […]
Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.
Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!