It is much easier to market and sell to already existing customers. Here’s how to boost your customer experience and establish long-term customer relationships.

Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.

Customers are much more willing to buy a product from a company they trust. You can develop trust by listening to your customers and showing that you care.

An effective marketing strategy should contain steps that will put you ahead of the competition. Here’s our take on the most crucial points of marketing strategy!

Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

Crisis can hit you, no matter how well prepared you are. In this post, you’ll learn some basic tactics of successful crisis management.

Pinterest has more than 200 million active users and is a social media platform chosen by the majority of online shoppers in the USA.

Using Quora for business might seem like a daunting task. Have a look at what we’ve learned and tested and start implementing some of the tips today.

Sentiment analysis has been gradually becoming more and more popular. Here’s how it has been trending over the last years in according to Google Trends: We can definitely tell that with the development of e-commerce, SaaS tools and digital technologies,

A compilation of tips that discuss how to increase brand awareness. Try one, a few – or all of them. And remember to measure the results as you go!