Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.

Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!

Here are 5 brand monitoring metrics that will help you keep your brand reputation intact!

The share of voice is one of the most important marketing metrics. See how to measure it by yourself!

Here’re bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.

Learn how to successfully implement social media marketing strategies to your boost beauty brand!

A strong social media presence will help to establish your brand as an industry leader and to attract and convert new clients. Let’s dig in!

It is much easier to market and sell to already existing customers. Here’s how to boost your customer experience and establish long-term customer relationships.

Competitive intelligence means analysing the external environment and drawing conclusions for the whole company to stay ahead of the competition.

Customers are much more willing to buy a product from a company they trust. You can develop trust by listening to your customers and showing that you care.