Brand sentiment is a critical aspect of evaluating the health and reputation of your business. Brand sentiment, or net brand attitude, gauges how people feel about their interactions with your firm online. Brands must carefully monitor this dynamic so that they can enhance those aspects of their business that will most positively impact customer experience! […]
Category: Brand Awareness
Online Presence Score is a metric that can help you understand how popular is your business online. Learn how to measure it inside this article.
We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis? How sentiment analysis is done? Challenges of sentiment […]
Here're bulletproof marketing tactics to build brand awareness and enjoy the fruits of a strong social media presence.
Unlinked brand mentions make a huge opportunity for backlink acquisition and boosting your website’s rankings. In this article, you’ll learn how to find and keep track of you unlinked brand mentions. Without further ado, let’s get to it. How to find unlinked brand mentions? The best way to find online mentions about your brand is […]
The share of voice is one of the most important marketing metrics. It will help you to measure brand awareness, find influencers, and increase your market share!
Competitive benchmarking is a process of comparing your business processes to eliminate the gaps in service or to gain competitive advantage.
Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!
Here are 5 brand monitoring metrics that will help you keep your brand reputation intact!
Learn how to successfully implement social media marketing strategies to your boost beauty brand!