The 10 Best Company Research Tools to Use in 2025

Stranger Things was created through detailed research. According to Forbes, Netflix uses its company research tools to develop original content. By 2020, this data-driven approach had boosted Netflix’s global subscriber base by around 28%, cementing its position as a leader in the streaming world.

The New Year is just around the corner, making it the perfect time to dive into company research. It’s your chance to grasp your brand’s strengths and look closely at industry trends and landscape.

But let’s be honest—nobody wants research to last forever. 

The key is choosing the right tools that match your needs and help you do the job efficiently.

Company research tools provide insights into customer behavior, industry trends, and competitive strategies. To streamline your research efforts, make it easy to find the valuable data needed for your sales and marketing efforts. Analyzing this data allows you to tailor campaigns to meet customer needs, optimize product offerings, and identify emerging opportunities.

These tools help you stay ahead of the competition, increase customer engagement, and drive business growth.

You need something fast, innovative, and practical regarding company research tools.

You need tools that provide all the key information about the market, customers, and the latest trends. There are plenty of options, but not all good in the same way.

Let’s check out the best company research tools!

Best Company Research Tools

01 Brand24

Free 14-day trial.

Meet my favorite company research tool!

This powerful company research and media monitoring tool helps you keep track of brand and industry mentions across a bunch of online sources, including

• All the big social media platforms like Facebook, Instagram, X (Twitter), YouTube, TikTok, LinkedIn, Reddit, Twitch, and Telegram;
• Other online spaces include news sites, blogs, podcasts, newsletters, and review sites.

This gives you access to multiple data points in one place!

As you can see, Brand24 sentiment analysis is AI-driven insights that automatically discover and categorize people’s emotions about your brand.

You can easily detect pain points to quickly recover or define strengths to improve your product and service with a more consumer-centric approach.

There are many more features for company research. You can identify industry trends, hashtags, and other keywords defined in the project.

Complete reports in specially dedicated tabs, such as: “Hashtag analysis” or ”Topic analysis.”

However, when I need to check something immediately, I always use Brand Assistant, which works similarly to ChatGBT. You can ask for anything.

Look, by asking just one question, I can get a detailed report on the top trends, topics, and hashtags around Netflix in 60 seconds!

The answers are based on company data and interaction with the target audience. Thus, you can understand consumer preferences and look for gaps in competitors’ strategies to attract potential customers.

Thanks to that, I could do business research many times in less than 5 minutes.

Here’s a list of questions I get used to asking Brand Assistant:

• What are the current trends and challenges in the market, and how can I adapt my strategy?
• How does my competitor position their brand in the market?
• What are the key pain points or unmet needs of the audience?
• What are the most effective marketing channels and strategies used by competitors?

Key features:

• Many AI features like Brand Assistant, Topic Analysis, Sentiment Analysis, Metrics Analysis, Intent Analysis, and AI insights
• Social media monitoring
• Compare competitors and periods
• Presence Score
• Share of Voice
• Personalized company reports

02 SEMrush

Find out what your competitors are doing and improve your marketing efforts!

SEMrush is one of the best company research software for SEO analysis.

This tool allows you to do keyword research, review your competitors’ websites, and analyze the performance of their content.

You can also gain insight into audiences by identifying the interests and behaviors of users who engage with competitors. 

With this data, you can refine your SEO tactics, optimize your paid ads, and take your content writing to a new level to stay ahead of the game.

What’s more?

With Market Explorer, you can analyze market size, identify companies, calculate market share, and map the competitive landscape in your niche.

This way, you will learn about the biggest players in the market and their strategies and discover opportunities to reach high-value potential customers.

Key features:

• Market Explorer
• Keyword research
• Traffic Analytics
• Target Audience Analytics
• AI writing assistant
• Market Geo Distribution

03 Think With Google

It’s time for a free company research tool to level up your company research!

Think With Google offers many tools to help you uncover multiple data points to make your product or service successful!

Key features:

• Google Trends: With this, you can see when and if people are searching for your product, including its seasonal peaks depending on the region. It’s super handy for spotting trends!
• Market Finder: Market researchers will love this one! It helps you quickly determine which markets are worth entering.
• Rising Retail Categories: This tool will show you which product categories are gaining popularity—perfect for determining where to invest and when.

You can also set up alerts or monitor keywords related to your industry. That way, you’ll stay updated on the latest trends, news, and discussions to keep your edge.

These tools are excellent for conducting company research from a global perspective. But, to get deeper insights and truly understand the market, you’ll need other tools that focus more on your internal data.

You can also use some tools, such as Google Analytics and Google Trends, as Chrome extensions. With that, you can analyze and collect data all the time!

Key features:

• Search volume breakdown
• Interest trends over time
• Regional Insights
• Top keyword trends
• Competitor comparison

04 SimilarWeb

It is a handy tool for company research, especially when you want to understand your competitors’ online presence and performance.

It provides a solid overview of key metrics such as website visitors, traffic sources, and audience demographics.

By comparing your company to others in the industry, you can spot trends, identify weaknesses in your strategy, and see where competitors are leading the way. This helps you refine your marketing and digital strategy based on relevant data.

However, the precision of the analysis may vary, especially for smaller sites or niche markets.

Key features:

• Competitor Benchmarking
• Traffic Sources
• Audience Insights
• Referral Sources
• SEO Performance

05 Statista

Statista is another tool for company research and data visualization.

It provides easy-to-understand, accurate data that is helpful for researchers, marketers, and product creators.

One of the biggest advantages is that all charts and data points are updated regularly. This means you can rely on the most up-to-date information – whether you’re analyzing streaming or the food industry, you can be sure the data is up-to-date.

Statista is a great way to use existing data, but it is more of a data center than a research generator.

It collects, organizes, and updates information to inform about the latest trends, but it doesn’t run original studies— it’s always recommended to double-check, just in case.

While it helps get current data across industries overall, it’s not the place to find the deep-dive insights that only primary research can provide.

Key features:

• Accurate data
• Extensive database
• Industry-specific insights
• Easy-to-read visuals
• Global market focus

06 G2

It is a tool that can give you a solid boost in your company research game!

It’s a platform that provides real-user feedback, reviews, and ratings of software and services, allowing you to peek into your competitors’ tools and performance.

My favorite feature:

• Verified Reviews: You’ll find honest reviews from real users to help you see what works and what doesn’t in your industry.
• Grid reports: Reports rank products and services based on satisfaction and market presence, making comparing competitors’ tools and strategies easier.
• Market Trends: G2 shows trends in various industries. This allows you to find out what’s coming up in your market.

Set up alerts for keywords related to your competitors or industry, and you’ll stay informed about what everyone’s talking about.

Key features:

• Verified Reviews
• Product Comparison
• Market Trends
• User Ratings & Feedback
• Software Adoption Insights

07 BuzzSumo

Boost your content performance and define industry trends.

How to cut through the noise?

Stay on top of trends and emerging topics, and manage your content to keep it relevant to your audience’s needs. BuzzSumo keeps you updated on what’s generating buzz in your industry, especially current trends.

Additionally, it helps you find key influencers in your field, making influencer marketing research much more manageable.

However, it’s important to note that BuzzSumo isn’t integrated with Instagram, so if that’s your focus, you may need another tool for data from that platform.

Key features:

• Content Insights
• Influencer Discovery
• Competitor Analysis
• Trending Topics
• Backlink Analysis

08 Answer the public

Answer the Public will help you to discover what people are searching for over time.

Helping you adjust your content and product offerings based on real customer interests. It collects data from search engines and presents it visually, showing the most common questions related to your brand, competitors, or industry.

This tool is handy for PR professionals and anyone analyzing brand sentiment, as it highlights public concerns and discussions around your company.

Easily buy, and long-tail keywords provide niche-specific questions, allowing you to find gaps in your content strategy.

Key Features:

• Visualized Search Queries
• Keyword Insights
• Consumer Intent Data
• Long-Tail Keyword Suggestions
• Question-Based Search Trends

09 LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium tool designed for sales professionals to help them find and engage potential leads.

In short, it helps build relationships and drive sales growth through LinkedIn. Sales Navigator integrates with popular CRM tools such as Salesforce, HubSpot, and Microsoft Dynamics, allowing you to track leads, opportunities, and interactions in one place.

It offers advanced features and insights beyond LinkedIn’s standard capabilities. This makes it a powerful tool for sales teams and business development professionals.

Don’t waste time searching for interesting potential customers. With the right filters – industry, company size, location, position – this tool will also provide recommendations of potential clients based on your activity and preferences.

Go beyond your network!

With LinkedIn Sales Navigator, you can reach out directly to potential customers via email. Remember that there’s a limit to how many InMail messages you can send. 

So, if you’ve got a massive network, it might feel a bit restrictive, especially with the steep price tag.

Key features:

• Advanced Search Filters
• Lead Recommendations
• Verified email addresses
• Real-Time Insights
• CRM Integration

10 Make my persona

Make My Persona is a free tool from HubSpot that helps create detailed buyer personas for your business.

Why is it a tool worth considering during company research? What is the point of creating buyer personas for company research?

It ensures that your marketing efforts are always aligned with the needs and preferences of your targeted customers, making your marketing more focused and effective.

Creating personas is nothing more than defining your ideal consumer. To understand them better, identify specific behavior patterns and motivations that are key to your company’s growth.

The best part is that it will guide you step by step, even if you need help figuring out where to start.

You simply need to answer questions about your ideal customer, such as their age, profession, interests, and pain points, to create a clear and detailed profile of your target audience.

Then, you’ll receive an easy-to-use template, which you can refer to every time you launch a new marketing campaign.

Key features:

• Step-by-step guidance
• Comprehensive persona details
• Export and share option
• Easy-to-use interface

Conclusion

Now you can prepare for the next year!

With the right tools, you can effectively speed up your company’s research without giving up quality! 

As you track what people say about your brand and understand the emotions behind the mentions, you can more effectively run your brand’s reputation and research your competitors and market.

Final thoughts:

• Use existing data. However, remember to check the source carefully, even if it’s Statista—it’s always better to double-check!
• Be aware of the scale of your company research. Free company research tools may not be enough.
• Use AI tools – gather valuable information about your market and audience.
• Calculate. Sometimes, even if a tool seems expensive, it will ultimately be cheaper than combining many “cheaper” options or using an outside research company.

Conducting company research has never been easier – try Brand24 and get a new level of research! Start a 14-day free trial period!