Originally associated with and popularized by Twitter, hashtags are now used on almost every major social network, including Facebook, and Instagram. Not with the same effect, though.
How Facebook Hashtags Work
Facebook hashtags work the same as hashtags on other social platforms. What they do, basically, is tying up multiple public online conversations into one stream. It seems to be a win-win solution. People can then
Here is how a hashtag #Superbowl stream on Facebook looks like – first on the list are “Top Posts” (posts with then “Posts from friends and groups” and then “Public Posts“:
How to Find Hashtags on Facebook
clickable links and open up to display all other posts on Facebook containing that particular keyword phrase. Here an example of a #SuperBowl hashtag post:
- automatically with a social media monitoring tool
The advantages of an automatic search are time, convenience and scale. You will find much more hashtags, your research will be quicker, the results will be gathered in one place plus you will get powerful data analysis like this how many people were positive or negative in their opinions when using a particular hashtag. Here is how the results of a #Superbowl Facebook hashtag search look like with Brand24 tool:
Should Business Use Facebook Hashtags?
Andrea Vahl, all you need to to is…to TEST ITcollect all the mentions with the particular hashtags using Internet monitoring tool and analyze which worked better. This will help you to plan your hashtags for the future. Then have the same number of similar posts next week but without hashtags. Compare your reach and interactions to the results from the week 1. Voilà! Is your Facebook page hashtag-friendly?
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