How to Get More Views on Facebook Reels? 20+ Hacks

GoPro uses Facebook Reels to show what their cameras can do. They easily break the line of millions of views and get tons of attention and recognition. The outcome? They have over 10M followers and a very engaged community.

It may seem like they used some magic spell, but let me tell you – it’s actually quite easy to get more views on Facebook Reels.

And in this article – you’ll learn how!

Getting more views on Facebook Reels is mostly about creativity, analysis, and engagement. Knowing what hashtags to use, when to post, and what trends to join is key. But the crucial part is combining the mix of small tips into one meaningful strategy.

What counts as a view on Facebook Reels?

A view on Facebook reels is counted once someone watches at least 3 seconds of your video.

While that might sound short, those crucial seconds are your chance to impress and hook your audience.

Plus, it’s actually a pretty long time. Many people keep on scrolling until something really grabs their attention.

So, how to ensure you grab it and get more views on Facebook Reels? Here are my tips:

22 tips and tricks to get more views on Facebook Reels

01 Post consistently

The algorithm loves consistency!

When you post frequently, it tells Facebook you’re an active creator. And thanks to that, the platform’s algorithm will reward you with more visibility.

Aim for 3-5 Facebook Reels per week to keep your audience engaged without overwhelming them.

02 Respond to mentions

When someone mentions you, it’s like they’re giving you a virtual high-five.

You should respond to every mention – whether it’s positive, negative, or neutral.

It shows that you value your audience’s interaction.

Plus, this boosts your engagement and makes the algorithm more likely to show your content to others.

For instance, if a follower comments on your Reel saying they enjoy your product – make sure to engage and express your appreciation.

Pro tip: use media monitoring tools like Brand24 to find important Facebook mentions (even those where you’re not tagged).

Here’s what an untagged mention looks like in the Brand24 dashboard:

03 Match your content to the target audience 

Be sure you’re providing value to viewers with each piece of video content you create.

Consider how you can create content that can: 

• Educate
• Entertain
• & Inspire

Would you tell a make-up tutorial story to a room full of tech geeks? Nope.

Tailor your Reels to match your audience’s interests. If you’re targeting new parents, post hacks for toddler tantrums.

If you’re in fitness, share quick workout tips. Always ask yourself, “Would my audience find this helpful or entertaining?”

04 Use trending and relevant hashtags

Hashtags are the key to making your Facebook Reels discoverable. 

Using a mix of trending, niche, and relevant hashtags helps Facebook categorize your content and show it to the right people.

For example, if you’re posting a travel Reel, you might use hashtags like #TravelTips, #Wanderlust, and #CityBreak.

Don’t forget to conduct Facebook hashtag analytics to see which ones drive the most engagement!

My tip is to use social listening tools for that. Brand24 offers a whole hashtags tab where you can monitor their performance.

It is based on your mentions all over the internet and the hashtags they include.

Here’s a hashtag analysis for Hailey Bieber:

05 Post at peak times

Posting your Reels when your audience is most active can significantly boost your views.

Imagine throwing a party when all your friends are free to attend. It’s much more likely they’ll come.

Check Facebook Insights to determine your followers’ peak times and schedule your posts accordingly to maximize engagement.

You can actually access such data in the Meta Business Studio:

06 Team with influencers

Partnering with influencers or creators in your niche brings together your audiences for mutual growth. 

Collaborations expose your content to a broader audience and can lead to increased views and followers.

For example, a beauty influencer could collaborate with a makeup artist and create a Reel showing a makeup transformation, attracting fans from both creators.

The most important thing in partnering with influencers is finding the relevant ones. And how to do it?

There are tools for that!

I like to go for an Influencer Tab in Brand24. It provides a list of profiles that have already engaged with my brand and breaks it by:

• The number of mentions that include my brand
• The platform they’re on
• The following number
• Reach

And an Influence Score that sums it all up to make the choosing process even easier and faster.

07 Engage with relevant online communities 

Engaging in Facebook Groups and Facebook pages related to your niche can help build community and increase enagegemnt… and therefore bring more views to your Reels.

Being active in these communities helps establish your presence and subtly promotes your Reels.

Share your expertise, participate in discussions, and occasionally drop a Reel that adds value to the conversation without being overly promotional.

08 Increase positive mentions

Focus on making Reels that are relatable, inspiring, or downright entertaining.

When people talk about your content, it increases positive mentions and boosts your online visibility.

For example, a funny skit about everyday struggles can resonate with many and encourage viewers to share it with their friends.

Fun fact – you can monitor how the number of positive mentions changes over time using Compare periods in Brand24.

Here’s an analysis for Nara Smith:

09 Reuse content from other social media platforms  

You don’t reinvent the wheel on socials.

So, feel free to reuse content from other platforms to save time and reach new audiences. If you have a popular TikTok or Instagram Reel, tweak it slightly for Facebook.

Plus, you can upload your Reels on Instagram and Facebook simultaneously. 

Change the captions, adjust the music, or add a unique twist to make it fresh. This not only maximizes your content’s lifespan but also introduces your Facebook audience to your other social media channels.

Win-win!

10 Use relevant emojis

Emojis aren’t just decoration – they’re attention grabbers.

Use them to highlight key points or add personality!

For example: “The secret to perfect brownies? 🍫 + 🧈 + ❤️ = 🤤.” 

Such captions will pop off and engage your audience.

But make sure to keep your emoji related and well-fitted to your audience.

You can use tools to analyze the best ones for you. Here’s what an emoji analysis looks like in Brand24:

It is based on the emojis that people actually use when talking about you.

11 Create a hook 

The first few seconds of your Reel are crucial. They’re your chance to captivate your audience.

Start with a bold question, a surprising fact, or an eye-catching visual to keep viewers hooked.

Why not use a statement like, “You’ve been brushing your teeth WRONG your whole life!” Or show something unexpected, like a dog wearing sunglasses.

Curiosity keeps viewers watching!

12 Arouse emotions 

Emotional content keeps people engaged and eager for more. Reels that evoke emotions, whether it’s laughter, joy, or even nostalgia, tend to get shared more frequently.

Show your human side by sharing personal stories, heartfelt moments, or funny antics to connect deeply with your audience.

And here’s my tip – you can actually monitor the emotions you evoke. Here’s how!

Go to Brand24 > Emotions and take a look at the timeline. 

It’s an analysis of how the mood of your audience changes over time:

13 Experiment with different formats  

Variety is the spice of life, and the same goes for your Reels.

Experiment with different formats. These could be:

• Tutorials
• Challenges
• Q&A sessions
• Behind-the-scenes looks

Anything to keep your content exciting.

For example, alternate between a quick how-to video one day and a fun challenge the next to keep your audience guessing and engaged.

14 Post about relevant topics

Posting content relevant to your audience is crucial to getting more views on Facebook Reels.

People will more likely stick around on your profile and engage if you make Reels that attract their attention.

How do you make sure your content is suitable? Conduct an analysis!

Here’s what a Topic Analysis looks like in the Brand24 dashboard:

You could use it as an inspo for future Reels or even plan a whole marketing strategy based on those insights.

15 Cross-promote your Facebook Reels

Did you know that you can reach new audiences, get more recognition, and attract new followers just by sharing your Reels on other platforms?

It’s like spreading the word about a great party to different friend groups. They’ll likely come, and it wouldn’t be possible if you didn’t tell them.

So, share your Reels on Instagram Stories, Twitter, or even in your newsletters to attract more viewers.

The more places your content appears, the higher the chances of it being seen and shared.

16 Track Facebook Reels reach

Tracking the reach of your Facebook Reels isn’t just about watching the numbers go up. It’s about unlocking the secrets behind what makes your content work. 

Reach tells you how many unique users have seen your Reel, giving you a clear picture of its visibility. 

By diving deeper into these metrics, you can understand what resonates with your audience and update your strategy.

How to check your Reels’ reach?

1. Open Facebook Creator Studio or Meta Business Suite.
2. Go to your post insights and look at the reach and engagement stats for each Reel.
3. Analyze patterns: Which Reels had the most reach? Was it the topic, format, or timing that contributed to their success?

You can also go a step further and analyze how your content spreads on Facebook by setting up a social listening project. 

Here’s what it looks like in Brand24:

17 Optimize your video length 

Keep your Reels short and to the point.

The usual recommendation is 15-30 seconds to capture attention without losing viewers.

Shorter videos are more likely to be watched entirely, which increases the chances of your Reel being promoted by Facebook’s algorithm (going viral).

18 Join trends from your niche

Joining current trends is just like surfing the wave. It can take your views very faar and propel your content to new heights.

Use tools like Google Trends or Brand24 and pay attention to what’s buzzing in your community to create Reels that resonate with what’s happening now.

This increases the chances of your content being discovered and shared widely.

I tried to ask AI Brand Assistant for trends analysis, and it did a pretty decent job. Maybe that’s a good way to ensure you’re always catching up?

Here’s the analysis of the music industry:

19 Create visually appealing content 

Visually appealing Reels attract attention and keep viewers watching.

So make sure to create high quality videos, use clean edits, and add vibrant colors to make your content stand out.

Clear audio is also a must.

A recent study by Voices says 84% of consumers can easily associate the audio components of ads with the respective brands.

20 Use trending sounds

And when talking about audio – sounds are the heartbeat of your Reels.

Using trending sounds can give your content a boost in Facebook visibility. No surprise, I think we can all admit it – it’s much more likely a catchy song gets stuck in our heads.

21 Encourage viewers to like, comment, and share

A simple call-to-action (CTA) can work wonders for your engagement.

Encourage people to like, comment, and share your Reels. How? Just say it! (or write in the caption)

Most creators go for a simple: “Tag a friend who needs to see this!” or “Share if you agree!”

22 Use vertical format

Always film in vertical format. It’s optimized for mobile users, and what FB Reels are designed for.

Imagine trying to read a book sideways – it just doesn’t work.

Conclusion

So, is there a magic recipe for getting more views on Facebook Reels?

Not exactly.

Success lies in the perfect blend of creativity, consistency, and data-driven insights.

It’s not about a single viral moment but the sum of many thoughtful strategies working together.

Key takeaways:

1. Post regularly to keep appearing in your audience’s feeds and boost Facebook’s algorithm.
2. Respond to mentions, join niche communities, and encourage interaction.
3. Use trending hashtags and sounds to align your Reels with the current buzz.
4. Track your reach and performance to refine your strategy for long-term growth.

Ready to boost your Facebook Reels? Start your Brand24 trial today and discover the hidden data behind your success!