The way of communication has changed over the past two decades and so have the opportunities to set up and grow a business. Marketers are no longer so dependent on the budget they have at their disposal. Even a small company can beat a giant on the global market if they can offer a remarkable product or service.
What is the secret? They do not cater to customers that are unconcerned with their offer. Instead they try to reach out to these prospects who are potentially interested in their products. Their value proposition aims at satisfying the real needs of clients, solving their problems and making life easier. Simply put, they no longer try to interrupt customers with cold call or impersonal sales pitch. They are in the right place, at the right time, listening to their audience.
On top of that, these companies use offbeat ways of communication to reach out to their potential clients. And very often these methods are cost-effective, enabling small-budget companies to grow fast from scratch.
Curious what are these magical tactics?
Today, I have another success story to share with you. Printoo, creator of a mobile app, has developed three tactics for reaching and engaging their audience. Continue reading to learn their secret.
Printoo – Small Business that Grew from Scratch to Number 1 in the Category
Printoo is a start-up company offering users a mobile app that lets them print and receive favorite photos directly to their homes completely free of charge. It’s been operating on Mexican market since December 2014 and has already gained lots of clients.
Printoo ships photos nationwide and since company’s launch they’ve already delivered 260,000 pics. Their positive attitude and ability to engage users helped the company gain international brands as partners. Huggies, Uber and Steve Madeen, as well as the biggest Mexican brands like enviaflores.com are only a few that have trusted Printoo.
Marketing Tips for Small Business with a Limited Budget
1. Use Facebook & Twitter mentions to share partners’ profile by clients
Printoo collects these mentions with social listening tool and gathered data are perfect to present to partners. On top of that, it takes little time and effort to do it.
2. Gather opinions & reviews from clients
ASO is vital for app publishers as 63% of apps are discovered through general search. The main factors that influence ASO are title and keywords. Then the algorithm uses total number of downloads and finally ratings and reviews. The last factor is crucial, but hard to control. There are ways though to encourage users to share their feedback.
3. Create viral content basing on social media discussion about a brand
It is very popular practice among US or European brands to interact with clients and prospects on social media in a real time. However, in Mexico, where Printoo operates, it is not that common yet. Such activities gives plenty of advantages like increased reach, better brand image, higher engagement and many more. Naturally, it all translates into new customers.
Printoo creates distinct types of high-quality content basing on conversations that concern the brand. Firstly, they interact with people who share received photos or just express the opinion about the brand. They also arrange discussions with audience with dedicated hashtags. One of them – #smileitsfree, which is also Printoo slogan, adverts to the image that the brand creates. They want to be perceived as a positive, ‘smiling’ brand which brings clients happiness.
1. Over 23,000 downloads since the company’s launch
2. Over 260,000 photos delivered
3. Cooperation with international brands like Huggies, Uber and Steve Madeen
4. Social media reach of content about Printoo higher by 13 times (comparing February 15′ to July 15′)