Articles

5 Reasons to Embrace Brand Reputation Management and How to Begin

Another one from our Social Listening 101 series. This time, we discuss how social listening can be used to monitor and control your brand image.

How to Improve the Quality of Your Data

Web and social media monitoring tool like Brand24 is a data-gathering tool. It processes news sites, websites, blogs, social media platforms and discussion forums to find mentions of your keywords. It means that a social media monitoring tool like Brand24 analyzes and collects millions of bits of data. There’s plenty of data inside a social […]

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12 AVOIDABLE Business Social Media Fails, a.k.a. “The Dirty Dozen”

Social media fails can seriously hurt your business, but you CAN avoid them and protect your company! Make sure you're not making these 12 mistakes, a.k.a. THE DIRTY DOZEN.

CASE STUDY: How Satoria Group Monitors Their Hotels in Social Media

Satoria Group uses social media monitoring to manage their online reputation and acquire customer leads. Learn more inside!

CASE STUDY: How Travel Influencers Track The Performance of Hashtag Campaigns

This time, we present a case study of travel bloggers and influencers who cooperate with cities and tourist industry in various marketing campaigns.

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