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PlayStation Poland spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using 140-character messages.
Super Bowl is considered the most important event in the whole year, not only in the case of American football, but also it's the biggest night in marketing. Among 69 advertisements during the big game the biggest winner of Super Bowl marketing battle so far is Budweiser with its "Lost Dog" Ad.
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Building relations with a client requires a lot of work and engagement. Not everyone is a born seller, but there are a few simple rules which can help you during sales negotiations.
The Super Bowl is arguably the biggest single moment for brands to show their real time marketing skills. Since Oreo mastered Super Bowl 2013, brands have competed on this occasion, publishing more and more creative content.
Real-time Marketing at its best. #DeflateGate as another opportunity for brands to show off in social media.
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