Jan 2, 2024
9 Key Brand Awareness Metrics You Need to Measure
Measuring the effects of a brand awareness campaign is not an easy task. But this short guide will help you rock it!
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Articles
Aug 28, 2024
What is a Marketing Funnel: Step-by-Step Guide
TOFU, MOFU, and BOFU – three acronyms every marketer should know when creating a customer journey. In this article, you will learn everything there is to know about creating marketing funnels and lead generation.
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Oct 21, 2025
What is NPS? A Guide to Net Promoter Score
NPS (Net Promoter Score) is one of many research metrics used in marketing. NPS is used to measure the willingness of customers to recommend a company's products or services to others. Here's everything you need to know about the metric.
Jul 30, 2024
10 Steps to Powerful YouTube Marketing Strategy [2025]
With over 2,6 billion monthly active users and 5 billion videos watched daily, YouTube offers one of the largest user bases. Read how to set up a powerful YouTube marketing strategy.
Mar 11, 2026
Backlinks Monitoring 101: Tools, Tips, Dos & Don’ts
What is backlink monitoring and how do you do it? This guide answers that with a breakdown of the best tools, red flags to watch for, and mistakes to avoid.
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