Hashtags are a powerful tool for social media activities. Users love them, too. They tie conversation about one topic into one stream and sort information by relevancy. They give higher exposure and increase the chance that others will find your content. Marketers can use them in marketing campaigns, during a TweetChat or during events. If used properly, they can help you reach users beyond your followers.
How to Use Hashtags Wisely?
Hashtags are popular on all social media platforms, but they work differently on each of them. The last thing you want is to use them in the wrong way. Hashtags are supposed to make things easier to find and engage with. Therefore, too complicated, too long ones might have the opposite effect and discourage users from interacting. You should be specific, as too general hashtags might reach a bigger audience, but they will not be significant to them. On the other hand, very detailed hashtags are more accurate in reaching out to the right audience, but users might not even find them. The bottom line is to strike a happy medium between a #Hashtag and a #VeryDetailedHashtagThatPerectylySuitsYourAudienceButWillNotBeFoundByAnyone.
On top of that, studies show that too many hashtags under one post decrease exposure, so don’t overuse them. You do not want your message to sound like an obscure nonsense.
Hashtags on Twitter
Twitter is where the hashtags originated from. It is the most popular site to use them on and most of the tweets you see in your feed probably contain hashtags. Dedicated hashtags enable you to boost messages to reach people beyond your followers. The most popular ones change quite dynamically on Twitter and also vary in different countries.
On the left side of your Twitter dashboard, you can see the most used hashtags that are tailored especially for a particular user based on where they are and who they follow. However, you can change the location to address the audience you want to engage. This option though is limited only to top 10 words, so for more results, you can use third-party apps, like Tagboard, Trendsmap, or Hashtagify.
Once you find a trending hashtag that suits your brand image you can leverage it in social media activities. Many marketers find real-time marketing very effective in their strategy, especially on Twitter, so consider how you can relate to trending topics to create relevant and smart messages that will go viral and get you bigger exposure.
Hashtags on Facebook
Unlike Twitter or Instagram, most people’s Facebook posts are private, so you will not be able to search the majority of hashtags used by individuals. Therefore, hashtag system on this platform is not as powerful as on other sites. However, you can make your content searchable by using relevant hashtags. They can be used in coordination with marketing campaigns across different platforms. On top of that, you can use hashtags that relate to current news and events.
Here’s how you can find content containing the hashtag you’re looking for:
You get posts from your friends, groups you’re in, and public posts, plus a side menu you can use to narrow down your search:
Hashtags on Instagram
Instagram puts photos with hashtags ahead. However, similarly to other platforms it does not favor overusing them under a single picture. Thanks to hashtags your photos will show up in the “Discover” tab, where users with similar interest can find you.
First thing you should do is find out which hashtags are the hottest. On this website you will get the list of 100 most trending topics on Instagram. However, putting them randomly under your photos is the worst thing you can do. These hashtags should reflect what a post is about. Pick a maximum of two or three from that list and make sure they are naturally incorporated into your photos.
Companies that have found marketing success on Instagram do not blindly use the most popular hashtags that do not reflect their image. Instead they apply relevant keywords that put images right in front of their target. The autocomplete feature in Instagram search engine is a very effective strategy to get inspiration for new hashtags. Start typying a keyword that relates to a particular post and wait for Instagram to give you a clue.
Daily Hashtag Inspiration
Each day of the week has a few popular hashtags that somehow relate to this particular day and easily catch on. It is worth using them along with other matched keywords. Daily hashtags work best on Instagram, but you can freely use them on Twitter and Facebook as well. Here are a few options you can leverage to get bigger exposure. Use:
- #mondaymotivation if you want inspire your audience in the start of the week,
- #mondayblues or #mondaymorning to complain about Monday struggle,
- #traveltuesday if you want to share a travelling post,
- #wellnesswednesday if you want to present health lifestyle,
- #wednesdaywisdom to share a quote or an interesting fact,
- #throwbackthursday and #tbt is one of top 10 most popular hashtags and used to share old photos or to relive a fond memory,
- #flashbackfriday or #fbf is an analogous hashtag to #throwbackthursday,
- #fridaynight, #fridaynights and #fridayvibes to show how to spend good time on the first night of the weekend,
- #saturdaymornings if you relate to a mellow morning,
- #caturday to simply show cat photos,
- #sundayfunday is used as a regular tag for the day,
- #selfiesunday and #sundayselfie is a good keyword to present your staff, clients, or partners,
- #sundaybrunch if you want to share mouthwatering meals with all the foodies.
Naturally, not all the hashtags mentioned above will suit your brand image or a certain post, but you get the feeling how they all work. There are obviously many more keywords that relate to days of the week and you can discover more using search engine. If you are not sure what a particular hashtag means check it before posting. Inappropriate ones might cause social media outrage and even a huge company crisis. The same thing applies to spelling. Sometimes two combined words can have different meaning when you put the words together. Be careful with that.
Remember that using hashtags can boost social media posts, but if you use them indiscriminately they might give you a reverse result. Keywords should be relevant, related to the content you publish and what’s most important, hashtags shouldn’t be used excessively.