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What is a Buyer Persona and How to Create One?

Buyer personas can help you a lot in your marketing efforts, but it's vital to know what to include in your research. If you want to learn how to create buyer persona you are in the right place!

Successful Instagram Marketing Strategy – Complete Guide [2025]

In this guide, you will learn the most important factors of a successful Instagram marketing strategy. Boost your Instagram game with these tips and tools.

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Top 6 Google Alerts Alternatives

If you're looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24.

How to Measure Earned Media Value (EMV)?

Measuring the earned media value will help you determine the results of your PR campaign. Learn how to do it effectively!

What is Influencer Marketing – Definition, Guide, and Helpful Examples

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work.

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