Time-Saving Filters that Every Social Listening Tool Should Have

If you use a social listening tool, great! You’re likely 2X as effective while spending 1/2 as much time as those in your industry who are still wondering what social media monitoring is.

But what do you do with all the data you collect? Are you getting the most that you possibly can from it? Does the tool you use let you apply helpful filters for analysis? And do you know how to apply them all?

Listed below are the filters you get with Brand24. Keep reading to find out how they can make your life easier.

To apply them, just log into your Brand24 account and access all the filters from the right-hand side of your project dashboard.

SENTIMENT FILTER

What does it show you?

A sentiment filter lets you view positive and negative mentions of your brand.

How do you use it?

sentiment filter

Move the bar in the Sentiment Filter to Negative to view just the negative mentions.

Move it to Positive to view just the positive mentions.

Leave the bar in the middle to view both positive and negative mentions.

Why is it useful?

Monitoring sentiment is especially helpful when you’re tracking reviews of your product or service. Negative on-line reviews left unresolved can do serious damage to your brand reputation. Use the Sentiment Filter to find any, and respond to them directly from your project dashboard.


INFLUENCER SCORE FILTER

What does it show you?

Filtering by influencer score lets you see what the top influencers in your industry are saying about your brand.

How do you use it?

influencer score

Select the highest influencer score (10) to see what the most popular influencers are saying. Select a lower score to see what the less popular influencers are saying.

Why is it useful?

Monitor your brand or important industry keywords and phrases to help you identify potential brand ambassadors. These influencers can use their influence to make a powerful social media impact for your brand.


INTERACTIONS FILTER

What does it show you?

The Interactions Filter lets you view the mentions which have been either shared, liked, or commented on.

How do you use it?

interactions

Enter a value for share, like or comment under Interactions in your project dashboard. This represents the minimum number of interactions a mention must have in order to be displayed in your dashboard.

For example, if you enter 5 in the share field, a mention must have been shared at least 5 times to be displayed in the results. You can fill-out just one field, enter different values for different fields, or the same value for all fields. It all depends on what you need to view.

Why is it useful?

This can help you measure how engaged audiences are with each mention of your brand or product.

By analyzing these interactions, you’re able to learn which type of mentions get people’s attention, who is generating the most interactive mentions, on which platform, and much, much more…

Using several filters at once can give you even more detailed information for deeper insights.

If you applied both the Sentiment and Interactions Filter to your collected mentions, you could see if negative or positive mentions of your brand have been shared, liked, or commented on.

This tells you the extent of the damage that those negative mentions have done to your brand reputation, or the amount of success that a social media marketing campaign has enjoyed on-line.


NUMBER OF VISITS FILTER

What does it show you?

View mentions from websites which have a specified minimum, maximum, or exact number of monthly visitors.

How do you use it?

number of visits

Enter a value for the number of monthly visitors a website should have. Select a parameter more than, less than, or exactly. This filter will show you mentions collected from websites which satisfy these requirements.

Why is this useful?

You can monitor mentions which come from very popular or less popular websites, and see what works and where.


DOMAIN FILTER

What does it show you?

The Domain Filter lets you view or remove mentions from specified domains.

How do you use it?

domain

Input a domain, such as facebook.com, and you will see mentions collected from this domain only.

If you’d like to view mentions from multiple domains, list them with the operators {AND}, {OR}, and {NOT}.

To view mentions from Facebook and Twitter, you would input: facebook.com {AND} twitter.com.

To view mentions excluding those from Facebook and Twitter, input: {NOT} facebook.com {AND} {NOT} twitter.com.

Why is this useful?

Filtering your mentions by domain gives you an idea about your brand popularity among particular audiences. It can also alert you to the dangers of over-dependence on certain domains (it’s risky to put all your eggs in one basket).


AUTHOR FILTER

What does it show you?

It lets you view or exclude mentions written by specific authors.

How do you use it?

author

Just like filtering domains, except you input the author’s user name instead of a domain name. You can also list more than one author, using the same operators as with the domain filter.

Go one step further by selecting a particular web domain from the drop-down menu underneath the Author field to display mentions from specific authors gathered from specific domains.

Why is it useful?

Particularly (though not only) when you are working with influencers, this filter lets you view the progress of their work. If you’ve recently had to manage a brand reputation situation on-line, checking what specific authors are writing can tell you if the situation has been taken care of.


GROUP FILTER

What does it show you?

Creating a group (aka folder) lets you organize your mentions across projects.

How do you use it?

groups

Create a group from the right hand side of your dashboard. Once you’ve done that, find a mention that you’d like to put there.

group

Mouse over Group along the bottom of this mention, and select the group that you’d like to put it in.

Why is it useful?

This is an easy way for you to create new categories for organization across projects.

For example, if you had 2 different projects monitoring mentions of recommendations and looking for a, you might create a group named Car to organize mentions of recommendations and looking for a which also include car. This is just one example. You can use this filter in any number of ways to make things easier and more organized for you.


MARK FILTER

What does it show you?

mark filter

You can view mentions which have been marked or are unmarked

How do you use it?

group

When you see a mention that you’d like to mark, mouse over More along the bottom of the mention and select Mark.

Why is it useful?

This can be used in a number of ways: as a simple method of organizing mentions, or by combining it with Groups and other filters for further classification.


DATE FILTER

What does it show you?

This filter lets you view the newest mentions.

How do you use it?

date filter

Click on Only new entries since my last visit to view just the mentions which you haven’t already seen.

Why is it useful?

This filter helps you save time. Instead of trying to remember which mentions you’ve already seen, apply the Date Filter to let the tool keep track of this for you.


VISITED FILTER

What does it show you?

It shows you mentions which you’ve already visited (or clicked on) from your dashboard.

How do you use it?

filter visited

Select Only visited or Only not visited from the right hand side of your project dashboard to see mentions you’ve visited at their original web address, or those which you haven’t.

Why is it useful?

Another time-saver, this filter shows you the mentions which you either have or haven’t clicked on. In case you forgot to mark or group an important mention, this filter acts like a ‘history’ tab and shows you the mentions that you’ve already visited.


Another useful feature is the Save Filters button, located right above the Interactions Filter in your project dashboard. If you’ve applied a bunch of filters to get the most insight from your mentions, just hit Save Filters to remember which combo provided the most value.

To stay on top of things, you can also set-up e-mail notifications for new mentions which apply to your saved filters. Just enter your e-mail address in the Set Additional E-mail Alert field, found right above the Save Filters button, and you will be notified of new mentions with these filters.


So, does your social media monitoring tool let you do all this? Sign up for a free trial with Brand24 and apply these filters to your data. Use them individually or combined for some extra deep analysis and insights.

Save

Save