8 Key Twitch Metrics You Should Track in 2024

This week alone, Twitch users watched over 406.1 million hours of streams. This number highlights the platform’s potential reach. By understanding its metrics, you can attract and keep viewership better. Here’s a list of the most important metrics to measure!

Tracking Twitch metrics like unique viewers, ACV, and engaged viewers is key to growing and engaging your community effectively. These metrics help you increase your reach, audience interest, and engagement levels.

Key Twitch metrics to track:

1. Unique Viewers
2. The volume of mentions
3. Emotes performance
4. Average Concurrent Viewership
5. Follower growth
6. Social media reach
7. Viewer Engagement & Chatters
8. Engaged viewers 

01 Unique Viewers

Unique viewers are the absolute number one metric for Twitch channels. This metric measures the number of distinct individuals who watch a video or stream.

It’s valuable for understanding how well your content attracts new users and monitoring audience growth.

How to Measure?

To track unique viewers, you can use Twitch’s native analytics dashboard. It provides a breakdown of views and their source per stream, giving a clear view of your audience’s size and diversity.

02 The volume of mentions

This metric quantifies how often your channel, username, or content you’re creating is mentioned online. It measures your channel’s presence and influence in online discussions.

How is it useful?

It’s a great metric for understanding brand impact and general engagement. But it also stands as a great way to manage your online reputation.

How to Measure?

Internally, the platform doesn’t provide any analysis of brand mentions.

But – no worries!

Social listening tools can find mentions and analyze them for you. Plus, they go beyond Twitch and monitor various online sources, including social media, forums, and blogs.

Brand24 can also detect anomalies in mentions volume, indicating spikes in popularity or issues requiring attention.

03 Emotes performance

I must also mention the emotes here. It’s a big part of the Twitch world, and they work similarly to mentions. They enable you to engage with your partners and community or build brand awareness.

How to Measure?

Internally, Twitch provides a great tool to monitor your emote usage. You get to see which ones perform best and improve the ones that people don’t post much.

04 Average Concurrent Viewership

Average Concurrent Viewership (ACV) is the average number of viewers you have during a live stream. People don’t care about subscribers/followers that much but focus on watched hours and views.

ACV shows how much attention your stream gets. If it is almost as high as your peak viewer number – you’re doing great.

How to Measure?

Twitch calculates ACV by regularly checking how many people are watching and then taking an average number.

And do you know “Twitch raids”?

It’s an interesting feature related to ACV.

It allows viewers to transfer to a targeted (live) channel automatically. Streamers can choose the destination and boost someone else’s viewership. It’s the most popular way to become partners with other channels.

05 Follower growth

Follower growth is all about how your channel gains new subscribers.

How to Measure?

You can measure follower growth through Twitch’s analytics, which shows the number of new followers over a selected period, e.g., a month.

06 Social media reach

It’s an average number of how far your content is spreading to the world. It helps to improve your content, make it more engaging, and attract new users.

How to Measure?

Social listening tools like Brand24 can measure social media reach, tracking how widely your video content is shared and discussed across various platforms. It gives you a broader understanding of your content’s visibility. 

Data sources of Brand24 include:

• Social media platforms (Instagram, TikTok, Instagram, LinkedIn, YouTube, Facebook, Reddit, Telegram)
• Review sites TripAdvisor, Yelp, Booking, App Store, Google Play, Trustpilot
• Blogs
• Video platforms
• Podcasts
• Discussion forums
• Newsletters
• Online news sources
• Other publicly available sources

07 Viewer Engagement & Chatters

Do you think every comment counts? I do, too.

Viewer engagement is a metric that counts various aspects like comments, shares, and chatting on your streams. You can learn if people are interested in your content and how they interact with it.

How to Measure?

It can be tracked using Twitch’s analytics, which offers detailed insights into how viewers interact with your streams and videos.

08 Engaged viewers

Engaged viewers are real treasures for streamers. These log in and watch a stream for at least five minutes.

Fun fact: If a user returns to watch the same stream within three years, they’d be called “returning engaged viewers.”

How to measure?

To check engaged viewers on Twitch:

1. Select a date range at the top of the Twitch Analytics page.
2. Look at the “Engaged Viewers” panel under the “My Viewers” section

The Twitch analytics panel, by default, shows information on New Engaged Viewers and Returning Engaged Viewers as a percentage of total Engaged Viewers.

Tip: Advanced tools can analyze metrics for you

Analyzing all your data can be a lot of work. But luckily, media monitoring tools like Brand24 make it easy.

They gather your data and determine what it all means. So – you don’t have to spend ages doing it yourself.

Take a look at the AI-based Metrics Analysis tab. It gets smart with your data. It looks at the tone of what people are saying about you and gives you a sentiment analysis.

Even cooler, Brand24 can figure out the exact emotions behind what people say. Are they happy, upset, or somewhere in between?

Plus, it shows you which sources are getting your name out there. It can be a game-changer, helping you focus your efforts where they count.

Conclusion

With so many metrics out there, it’s good to try external tools. These can greatly simplify the process of understanding your Twitch data. 

After all, you want to get valuable insights with minimal effort!

Key takeaways:

1. Metrics like Unique Viewers and Engaged Viewers are essential for measuring reach and engagement.
2. Keeping track of mentions helps understand your channel’s impact and visibility online.
3. Viewer engagement metrics offer a deeper look into how your audience interacts with your content.

Notes taken? Start with the Brand24 trial and boost your Twitch game!