How can Twitch Hashtags Help You Get More Views?

Over the past 30 days, “Roblox” was mentioned over 22K times on Twitch, racking up more than 30 million reach. And that’s not all – across all social media, the Roblox hashtag scored 358,665 mentions, reaching a mind-blowing 1.77 billion reach!

Using Twitch hashtags, you can boost your stream’s visibility and draw in more viewers. At the same time, opting for popular hashtags tailored to your content can yield even better results.

How? Read on to learn!

Twitch hashtags are powerful for boosting your reach and increasing views. By categorizing your content with relevant and trending tags, you make it easier for viewers to find your streams.

Do hashtags work on Twitch?

Hashtags on Twitch were designed to categorize content and make it easier to navigate it for users.

But reality seems to be a bit different…

Many users admit that hashtags changed their role after last year’s update, and they became much less useful.

So, is it worth it to tag your streams?

Yes, especially to categorize in terms of:

• Languages

Languages become mandatory. English is obviously the best performing language in impressions and conversions, as most people use it. But the “Language tags” are something that people actually look for on the platform.

• Niche (groups)

These are great if you try to reach a specific social group.

• Rules

NoBackseating, NoSpam, etc. People don’t search for these, but most read them if they read the title and will more likely join the stream if they identify themselves with the rules.

• Functionality

IRL, PlayingWithViewers or Giveaway are used by people who want a particular interaction with the channel.

• Humor (jokes)

People don’t search for these either, but they add flavor! Using a community in-joke can bring a surprising amount of attention.

• Games

People actually search for games in the tag query box, so make sure to add the relevant one.

This is what tags look like on Twitch:

Pro tip: When streaming a popular game, tags alone won’t help you stand out. However, in more niche categories, tags become crucial for helping viewers find your content.

How to add hashtags to Twitch stream?

On Twitch online:

1. Go to your: Creator Dashboard -> Stream Manager -> Edit Stream Info.
2. Enter up to 10 custom tags to describe yourself or the content of your stream.

Hashtags are crucial for creators to categorize their content and reach their audience.

On the Twitch Mobile App:

1. Switch to Creator Mode
2. Select “Edit Stream Info”
3. Add up to 10 custom tags to describe yourself or the content of your stream

If you type in “Anime” or “aNime” – you’ll show up in the same results.

That’s probably because the tags are stored in lowercase, and Twitch automatically transforms your tag query into one after hitting enter as well.

And remember, some tags are automatically applied by the category you are streaming to.

How many hashtags should I use on Twitch?

Streamers use around 3 tags per stream to describe their content and attract viewers. You want to keep it clear but describe your stream as detailed as possible.

Most streamers use:

• One tag to determine the language they use
• One tag to describe what format they use and their interests – live in real life/game/playwithme/etc.
• One tag to get attention (example: fyp)

Best Twitch hashtags for 2024

The 20 Best Twitch hashtags for gaming:

1. #gaming
2. #viral
3. #fyp
4. #gamer
5. #games
6. #shorts
7. #trending
8. #game
9. #foryou
10. #gameplay
11. #funny
12. #freefire
13. #videogames
14. #twitch
15. #xbox
16. #youtube
17. #playstation
18. #reels
19. #pubg
20. #memes

The 20 Best Twitch hashtags for commentary:

1. #nocommentary
2. #pcgaming
3. #2024
4. #neo101ai
5. #senuassagahellbladeii
6. #ufc
7. #follow4follow
8. #console
9. #imbad
10. #gameplay
11. #warzone3
12. #badaim
13. #cfb25
14. #badplayer
15. #f4f
16. #callofduty
17. #gaming
18. #boring
19. #shirtmysurvivor
20. #marketrecon

The 20 Best Twitch Hashtags for music:

1. #music
2. #fyp
3. #viral
4. #love
5. #trending
6. #foryou
7. #instagram
8. #tiktok
9. #instagood
10. #explore
11. #like
12. #follow
13. #memes
14. #fashion
15. #explorepage
16. #photography
17. #art
18. #reels
19. #song
20. #india

The 20 Best Twitch Hashtags creativity:

1. #creativity
2. #art
3. #creative
4. #viral
5. #shorts
6. #trending
7. #ai
8. #innovation
9. #design
10. #love
11. #inspiration
12. #artist
13. #graphicdesign
14. #branding
15. #digitalmarketing
16. #instagram
17. #marketing
18. #diy
19. #photography
20. #fashion

The lists you saw above are based on the actual conversations and data!

If you want a list of highly relevant hashtags, follow these steps:

Brand24 dashboard > “Analysis” tab > scroll to “Trending hashtags”.

How to use Twitch hashtags to get more views?

01 Include hashtags related to your content

Use relevant hashtags that accurately describe your content. This helps attract viewers who are specifically interested in what you’re streaming.

02 Create your own hashtag

Develop a unique hashtag for your channel or brand. This can help build a community and make it easier for viewers to find all your related content.

03 Use niche hashtags

Incorporate niche hashtags that cater to specific interests within the Twitch community. This can attract a dedicated audience who are interested in your content.

04 Use trending tags

Take advantage of trending hashtags to increase your social visibility.

05 Keep an eye on performance

Monitor your hashtags’ performance regularly to determine which ones are driving the most engagement and adjust your strategy accordingly.

These tips are not only useful for Twitch but can also be applied to other social media platforms to enhance your reach and viewership.

And… as a Reddit user says:

How to measure Twitch hashtag reach?

You can easily check which tags have been the most effective for your own channel. Go to:

Dashboard > Analytics > Viewers > Discovery

Find the section for ‘Tags’ and it will show you which tags are the most effective for your specific channel.

Pro tip: Tailoring hashtags to your account’s size and engagement rate can significantly improve performance.

But if you want a more detailed analysis to really use tagging to your advantage – go for more advanced tools for hashtag tracking.

Below, you can see what a “Roblox” (a very popular tag on Twitch) media monitoring project in Brand24 looks like.

I added a domain filter to get the Twitch analysis:

On Twitch, Brand24 can monitor keywords in titles and descriptions of streams.

Your Mention Tab can also show results from all social media platforms for your chosen keywords. It’s a valuable tool to determine how the keyword spreads online, especially if:

• you have your branded hashtag
• you want to track how your message spreads online

Monitoring your hashtag online offers several benefits:

1. Understand reach and engagement: Measure how far your hashtag travels and how many people engage with it.
2. Identify influencers: Discover key influencers who are using your hashtag and can amplify your message.
3. Track sentiment: Sentiment analysis can help you understand public perception of your content.
4. Gather user-generated content: Collect content created by users that features your hashtag for marketing and promotional purposes.
5. Spot trends: Identify trending topics and discussions related to your hashtag to stay ahead in your niche.

And I wouldn’t be me if I didn’t mention this feature. Brand24 Anomaly Detector helps you determine the reasons behind spikes in mentions.

Just like it did for Roblox recently:

Besides collecting the mentions, Brand24 counts many Twitch metrics and provides insights based on the collected data, helping you understand your online performance and audience:

Twitch reach

Roblox got 22 222 mentions on Twitch during the last 30 days.

Try to guess the reach it generated…

Over 30 million! Crazy!

Social media reach

Over the last 30 days, the Roblox hashtag has been mentioned 358,665 times across various social media platforms. This immense activity resulted in a reach of 1.77 billion reach!

That’s nearly unfathomable reach for such a short period!

Non-social reach

Hashtags can extend beyond social media platforms and be used in more unusual platforms such as newsletters, blogs, forums, news articles, reviews, and more.

It’s equally important to track these mentions as they can significantly impact your reach.

In the past 30 days, the keyword “Roblox,” which is a highly used tag on Twitch – has been mentioned 9,173 times outside of social media, generating a reach of 75,831,258.

Brand24 is a powerful tool that helps track the progress of your tag over time. For example, you can compare periods to see how your tag’s performance evolves.

This is what it looks like for Roblox:

Additionally, it can automatically analyze data and draw insightful conclusions:

It also assesses reach and identifies the dominating source of reach, which is undoubtedly Videos for Roblox:

Moreover, Brand24 can detect the emotions associated with your tag, providing a deeper understanding of public sentiment.

Conclusion

Despite changes in their functionality, hashtags are a valuable tool on Twitch for categorizing content and reaching specific audiences.

By strategically using and monitoring hashtags, you can significantly enhance your stream’s reach and engagement.

I suggest using advanced tools for detailed analysis and insights. This way, you can really optimize your hashtag strategy and also monitor your performance beyond Twitch.

Key takeaways:

• Using relevant hashtags helps categorize your content, making it easier for viewers to discover your streams and increase your reach.
• Incorporating niche and unique hashtags can draw a dedicated audience interested in specific topics, boosting your viewership and engagement.
• Regularly tracking and adjusting your hashtag strategy based on performance data ensures that you stay ahead in the game and maximize your stream’s visibility.

So, do you want to know how your Twitch tags perform? Start with the Brand24 trial and get those insights!