How to Respond to YouTube Comments? 7 Golden Rules

In 2017, famous YouTuber Logan Paul added a video from Aokigahara (forest known for suicides), where Paul and his friends discovered the body of a person who had committed suicide. The comment section was flooded with thousands of negative messages expressing shock and disappointment. The YouTuber remained silent. This is a perfect example of how NOT to handle your YouTube comments.

You need to know how to respond to YouTube comments, whether they are positive or negative. Responses build a strong online presence, maintain engagement, and prevent damage to your reputation.

You can’t be like Logan Paul and avoid responding to comments! Learn how to respond properly – keep reading this article.

How to quickly find the most important negative YouTube videos?

It’s worth responding to comments not only under your videos but also under videos of other creators who mentioned you.

How to find these videos?

You can try to find them manually by checking each channel, but it is NOT effective at all!

There’s a better way – media monitoring. Use a tool such as Brand24 to monitor YouTube. It will show you all the videos that mention you.

It also informs you whether a conversation about you is negative, positive, or neutral.

There may be many videos in which people talk about you. Thanks to filters, you can focus only on the most important ones.

If you want to find the most important negative YouTube videos, filter your results by sentiment and importance:

Do you know what’s also cool about this media monitoring tool?

It sends email notifications and storm alerts when negative YouTube mentions spike. So you’ll never miss any new comments on YouTube about you or your brand!

Plus, the AI-powered Anomaly Detector explains to you quickly why mentions are increasing:

How to Respond to YouTube Comments? 11 Golden Rules

01 Focus on the most important videos first

Prioritize comments under your YouTube videos and those under popular videos in which you’re mentioned, both negatively and positively.

Why is this important?

Negative review expressed in a popular YouTube video spreads faster than you think. It can shape public perception and harm your brand reputation if left unanswered.

Thankfully, Brand24 shows the most popular mentions on YouTube – so you can focus on responding to the comments under the most impactful videos.

02 Respond to everyone

If someone took the time to watch and comment on your video, show appreciation by replying. It will make your viewers feel special.

Respond to every comment, but be realistic! If your YouTube channel is big, it’s impossible to reply to every single one.

Responding to everyone is important if you have a small, growing community. Building connections early can help create a loyal audience.

03 Keep it short

Your response doesn’t need to be long! A simple reply is more than enough to show you care.

04 Adress questions

When users ask you something in their comments, answer. This helps the person who asked and shows others that you’re engaged.

05 Show off your personality

Let your true self shine through in your replies. Avoid automatic responses – be authentic and human.

06 Reply to a comment with a Short

Did you find any specific comment under your video valuable? Consider replying to it with a Short!

This is a very quick and easy feature that is available only on the YouTube mobile app.

This type of reply answers the comment and generates new content for your channel.

07 Be respectful

When responding, especially to criticism, stay calm and always be respectful. I know you’d probably prefer to insult this person, but just DON’T do it.

If your community sees that you are kind, they will defend you.

Example response to a YouTube comment

Now it’s time to show you some examples of perfect responses! AI Brand Assistant generated them for me!

All I had to do was enter the prompt “Generate an example response to YouTube comment [here put original comment]”, and I received ready-to-use responses.

Look how easy it is:

Response to a negative comment

This is a user’s negative comment about Audi:

Here’s how a response should look like:

Response to a positive comment

That’s a positive comment about Audi on YouTube:

Here’s an example of how to respond to this comment:

Response to a neutral comment

Neutral comment about Audi:

That’s how you can respond to this comment:

Conclusion

Commenting is a vital part of YouTube, and knowing how to respond to different comments is a MUST!

Apply my tips in replies to future comments:

• Reply to comments under your videos and under the most-viewed videos that mention you (especially negative mentions).
• Short and to-the-point responses are OK – there is no need to elaborate.
• Always be authentic, but stay respectful even when handling negative comments.

Is your comments section on YouTube a mess? Want to start responding to comments effectively? Try Brand24 during a 14-day free trial!