100% human-generated content

Marta Zwierz

Content Marketing Specialist and Social Listening Expert at Brand24

Expertise

  • research-based content
  • market insights
  • b2b content marketing

Marta’s been in the B2B content marketing game for about 5 years now, mostly working with tech and IT brands. She loves diving into social listening and media monitoring data, always curious about the “why” behind the numbers. Her goal is to turn those insights into content that helps teams get a clearer picture of what’s happening around their brand. She’s particularly into topics like brand and product perception, viral trends, and how insights can drive action.

After hours, she swaps her laptop for mountain trails, via ferratas, and motorcycle rides.

Education:

  • Adam Mickiewicz University

All articles by Marta

AI-Generated Content Is Killing Brand Trust. 48% of People Hate AI Slop [2026 Study]

48%. from 228k mentions of AI-generated content are negative, 35% include "AI slop." See what's driving the hate and what it means for brands!

Top AI Visibility Tracking Issues in 2026: Analysis of 46k Online Mentions

AI visibility tracking analyzed: 46,350 mentions, 85.9M reach, 5 recurring pain points. What's wrong with the category in 2026 and what marketers can do about it.

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ChatGPT vs Claude: What 5,729 Comparison Mentions Reveal [2026]

We tracked 5.7k ChatGPT vs Claude comparison mentions over 90 days. The conversation grew 414%! Here's who wins reach, sentiment, and audience recommendations.

What is Claude AI Used For? We Analyzed 774k Mentions [2026]

What are Claude best use cases in 2026? We analyzed 774K online mentions to find out. The answer is more concentrated (and more interesting) than you'd expect!

Earned Media Value: Meaning, Calculation & Tools [2026 Guide]

Not sure how much your PR and mentions are worth? Learn how to calculate earned media value, its limitations, and what drives best results.

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