100% human-generated content

Marta Zwierz

Content Marketing Specialist and Social Listening Expert at Brand24

Expertise

  • research-based content
  • market insights
  • b2b content marketing

Marta’s been in the B2B content marketing game for about 5 years now, mostly working with tech and IT brands. She loves diving into social listening and media monitoring data, always curious about the “why” behind the numbers. Her goal is to turn those insights into content that helps teams get a clearer picture of what’s happening around their brand. She’s particularly into topics like brand and product perception, viral trends, and how insights can drive action.

After hours, she swaps her laptop for mountain trails, via ferratas, and motorcycle rides.

Education:

  • Adam Mickiewicz University

All articles by Marta

Earned Media Value: Meaning, Calculation & Tools [2026 Guide]

Not sure how much your PR and mentions are worth? Learn how to calculate earned media value, its limitations, and what drives best results.

How People Use ChatGPT in 2026: Analysis of 1.3M Mentions

What shapes ChatGPT popularity? This report uses 1.3M mentions to analyze top use cases, contexts, and sentiment breakdown.

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How to Get More Mentions on TikTok? 8 Best Strategies

Getting mentioned on TikTok means your brand is part of the conversation. Here are 9 expert tips to encourage creators to mention your brand more often!

How Can Brands Track Hashtags on X (Twitter)? Guide & Tools for 2026

How can brands track hashtags on X? Learn what X’s native tools allow and discover platforms that help monitor hashtag conversations!

Brandwatch Alternatives Compared: What to Use Instead in 2026

Considering Brandwatch? This comparison article shows how it stacks up against 8 most popular alternatives.

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Get the Brand24 trial and start social listening like a PRO.