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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Digital Marketing
Dec 3, 2025

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2026?

Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2026. Learn how to find them in 2 simple ways and get more backlinks!

Tom Zietek
Trend Analysis
Nov 27, 2025

5 Examples of Awesome Holiday Marketing Campaigns

How to create a successful holiday marketing campaign that will help your business to stand out? Here are the 5 examples of companies that are doing the right job. Use them to motivate your own marketing campaign this season.

Tom Zietek

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Digital Marketing
Nov 26, 2025

Guide to Social Selling with Tim Hughes – Podcast

Brand24 talks to Tim Hughes, the Author of the book "Social Selling – Techniques to Influence Buyers and Changemakers”, to find out all about Social Selling skills and why Social Listening is so important in business. Have a listen to the 1st Episode of the Brand24 Podcast!

Tom Zietek
Digital Marketing
Nov 20, 2025

3 Storytelling Strategies To Win Social Media With Your Brand

The most successful brands are often the best storytellers. Here are the 3 Top Storytelling Strategies to Win Social Media and Build a Powerful Brand.

Tom Zietek
Digital Marketing
Nov 20, 2025

How to Use Social Media Marketing for Hotels

Check some examples of social media marketing for hotels. Get inspired, boost your online presence and, ultimately, get more customers!

Tom Zietek
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Popular articles by Tom

Use Cases
Feb 8, 2023

CASE STUDY: How a Restaurant Used Social Media Monitoring to Listen to Customer Requests

Tom Zietek

Top Reads

Brand Monitoring: Tools & Guide for 2026

Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker and Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

X (Twitter) Analytics Tools: The 10 Best to Try in 2026

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

A Complete Guide to AI Social Media Analysis [2025]

How to See How Many Times a Hashtag Was Used on X (Twitter)

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.