100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

3 Storytelling Strategies To Win Social Media With Your Brand

The most successful brands are often the best storytellers. Here are the 3 Top Storytelling Strategies to Win Social Media and Build a Powerful Brand.

How to Use Social Media Marketing for Hotels

Check some examples of social media marketing for hotels. Get inspired, boost your online presence and, ultimately, get more customers!

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How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

9 Thoughts About the Future of Marketing

Did you know that most consumers wouldn't care if 73% of brands disappeared for good? It's probably not good news for you, but that's a fact you should deal with. Thus, don't be hung up about it and figure out how you can prevent your brand from winding up in those 73%. Find out how to get your message across to today's consumers and to stay on top of things. This article has all you need now!

Why Is User Generated Content So Important? – 3 Real Brands Examples

User Generated Content has become one of the hottest social marketing trends now and a real driving force for growth and revenue. Here is all you need to know why.

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