Blog / Tom

100% human-generated content

Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

Platform Guides
Feb 17, 2026

How to Follow Hashtags on TikTok? [2026 Guide]

Wondering how to follow hashtags on TikTok? Here’s how it works in 2026, plus how to monitor hashtag performance properly.

Tom Zietek
Platform Guides
Feb 13, 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

X doesn’t show a public hashtag counter. Here’s how to see exactly how many times a hashtag was used and track its performance.

Tom Zietek

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.

Start trial
Analytics & Reporting
Feb 9, 2026

The 15 Best Social Media Analytics Software to Use in 2026

14 best social media analytics tools are here. Everyone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Tom Zietek
Brand Management
Dec 3, 2025

How to Find (Unlinked) Brand Mentions and Turn Them Into Backlinks in 2026?

Unlinked brand mentions are a great opportunity to boost your SEO and AI visibility in 2026. Learn how to find them in 2 simple ways and get more backlinks!

Tom Zietek
Sentiment Analysis
Nov 20, 2025

How to Use Sentiment Analysis in Brand24 for Brand Building

Learn how to use sentiment analysis for brand building. Have a look at this in-depth, step-by-step guide to using Brand24 for sentiment analytics.

Tom Zietek
1 2 3 4 … 6 7 8

Popular articles by Tom

Top Reads

Brand Monitoring: Tools & Guide for 2026

X (Twitter) Analytics Tools: The 12 Best to Try in 2026

How to See How Many Times a Hashtag Was Used on X (Twitter)

Brand Awareness Strategy [The Ultimate Guide for 2026]

The Best AI Hashtag Tracker & Other Hashtag Tracking Tools [2026]

Social Media Reach: How to Measure & Improve It in 2026?

Sentiment Analysis: What is it & Why do You Need it in 2026?

Share of Voice: Definition, Calculation, Tools [2026 Guide]

Brand Reputation Management: 6 Expert Tips for 2026

Social Media Analysis: Complete Guide for 2026

Start Social Listening!

Get the Brand24 trial and start social listening like a PRO.