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Tom

Tom was the Head of Content at Brand24 for five years. During that time, he was actively involved in building an AI social listening tool. Tom knows exactly what you like to read. At Brand24, he’s been experimenting with both organic content and advertising. 

Besides giving you a good story, Tom loves data-driven marketing and testing conversion optimization tricks. No great headline starts without analyzing the customer journey, right?  Good food, road cycling, and outdoor adventures are just some of the things that excite him in life. Loving English language and literature since a kid.

Today, you can meet him in another brilliant Polish SaaS – LiveChat, or on a beautiful, crazy bike trip somewhere in the world.

All articles by Tom

The State of Social Selling Report: How to Access 44K Business Opportunities

The State of Social Selling Report is here! Get your free copy and learn how to bring the most out of your sales.

How Do I Learn About Content Promotion

Content promotion is as important as the process of content creation. Here's a way to keep track of new content promotion tactics.

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Why is the Miss Universe Mix-up the Best Lesson for Going Viral

There is no secret recipe behind creating a perfect viral content, and yet there are examples of videos that receive millions of views every year. What is their secret? Find out what are the key principles that motivate people to share content. Learn the lesson on someone's else mistake, quite a big mistake like crowning the wrong Miss Universe. The video presenting Steve Harvey's Miss Universe Mix-up has just gone viral.

3 Effective Ways to Use Product Placement on YouTube

The increasing popularity of independent celebrity video bloggers, the Youtube “vloggers”, who film their life and share online with thousands of subscribers is setting a brand new shape of marketing and advertising. However, many marketers are still new to the idea of marketing through YouTube influencers and have no clear idea of how to use product placement on Youtube to successfully promote their brands. Here are the 3 most popular ways to juice product placement opportunities on Youtube and effectively promote your business.

All You Need to Know About Facebook’s News Feeds Algorithm

The Facebook's News Feeds Algorithm changes constantly giving all marketers a real headache over a declining organic reach. Here is how the Algorithm actually works.

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